Filter Results
:
(3,354)
Show Results For
-
All HBS Web
(6,328)
- People (8)
- News (1,557)
- Research (3,354)
- Events (52)
- Multimedia (56)
- Faculty Publications (1,997)
Show Results For
-
All HBS Web
(6,328)
- People (8)
- News (1,557)
- Research (3,354)
- Events (52)
- Multimedia (56)
- Faculty Publications (1,997)
Page 1 of
3,354
Results
→
Sort by
- April 2014 (Revised June 2015)
- Case
Making stickK Stick: The Business of Behavioral Economics
By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords:
Behavioral Economics;
Behavior Change;
B2B Vs. B2C;
Human Resource Management;
Marketing Of Innovations;
Health & Wellness;
Weight Loss;
Charitable Giving;
Marketing;
Consumer Behavior;
Entrepreneurship;
Internet and the Web;
Health;
Business Model;
Sales;
Human Resources;
Health Industry;
United States
John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords:
Behavioral Economics;
Behavior Change;
B2B Vs. B2C;
Human Resource Management;
Marketing Of Innovations;
Health & Wellness;
Weight Loss;
Charitable Giving;
Marketing;
Consumer Behavior;
Entrepreneurship;
Internet and the Web;
Health;
Business Model;
Sales;
Human Resources;
Health Industry;
United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- 2014
- Book
Business History
By: Walter A. Friedman and Geoffrey Jones
This volume contains a selection of 42 foundational articles on the discipline of business history written between 1934 and the present day by scholars based in the United States, Europe, Asia, and Latin America. A wide-ranging editorial introduction describes the...
View Details
Friedman, Walter A. and Geoffrey Jones, eds. Business History. Northampton, MA: Edward Elgar Publishing, 2014.
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
Reinhardt, with Senior Researcher James Weber and Agribusiness Program Director Mary Shelman (HBS MBA '87), examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of...
View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which...
View Details
- 1991
- Book
Economic Environment of International Business
By: R. Vernon and L. T. Wells Jr.
Vernon, R., and L. T. Wells Jr. Economic Environment of International Business. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1991. (Wells was a co-author of the first through fourth editions, as well. One edition was published in Chinese by the editorial staff of the Shanghai San-Lian Bookstore, 1990.)
- 2024
- Book
Deals: The Economic Structure of Business Transactions
By: Guhan Subramanian and Michael Klausner
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.
Business transactions take widely varying forms—from multibillion-dollar... View Details
Business transactions take widely varying forms—from multibillion-dollar... View Details
Subramanian, Guhan, and Michael Klausner. Deals: The Economic Structure of Business Transactions. Harvard University Press, 2024.
- Oct 2017
- Panel Discussion
Business History and Economic Geography
By: Valeria Giacomin
Giacomin, Valeria. "Business History and Economic Geography." Seminar Multiple Futures for Business History, Wharton School, Philadelphia, PA, October 2017.
- September 2012 (Revised September 2015)
- Case
Doing Business in China
By: Felix Oberholzer-Gee, Michael Shih-ta Chen, Nancy Dai and G.A. Donovan
This case examines the challenges and opportunities of doing business in China. It highlights China's remarkable economic transformation in the decades leading up to 2012 in the context of its history, culture, and politics. The case summarizes the main obstacles faced...
View Details
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there...
View Details
Keywords:
Unit Economics;
Business Startups;
Performance Evaluation;
Customer Value and Value Chain;
Customer Relationship Management;
Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- September 2012 (Revised September 2014)
- Case
Doing Business in Brazil
By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of...
View Details
- 2021
- Article
Cluster Presence and Economic Performance: A New Look Based on European Data
By: Christian H.M. Ketels and Sergiy Protsiv
This paper takes a fresh empirical look at how cluster presence matters for economic performance. It analyses a new data set developed for the European Cluster Observatory to assess the impact of clusters on industry-level wages and regional prosperity. It is found...
View Details
Ketels, Christian H.M., and Sergiy Protsiv. "Cluster Presence and Economic Performance: A New Look Based on European Data." Regional Studies 55, no. 2 (2021): 208–220.
- 2016
- Book
Institutions, Institutional Change and Economic Performance in Emerging Markets
By: Lakshmi Iyer
Emerging markets play an increasingly important role in the global economy, accounting for 31% of global GDP and more than 50% of global foreign direct investment in 2012. However, doing business in emerging markets remains subject to a high degree of "policy risk,"...
View Details
Keywords:
Property Rights;
Economic Policy;
Political Economy;
Emerging Markets;
Economic Growth;
Government and Politics;
Business and Government Relations
Iyer, Lakshmi. Institutions, Institutional Change and Economic Performance in Emerging Markets. World Scientific Publishing, 2016.
- 16 Oct 2009
- Other Presentation
Turkey’s Competitiveness: National Economic Strategy and the Role of Business
This presentation draws on ideas from Professor Porter’s articles and books, including, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report, (World Economic Forum),...
View Details
Porter, Michael E. "Turkey’s Competitiveness: National Economic Strategy and the Role of Business." Institute for Strategy and Competitiveness, October 16, 2009.
- November 2013 (Revised September 2015)
- Case
Doing Business in Cambodia
By: Felix Oberholzer-Gee and Dawn H. Lau
This case examines the challenges and opportunities of doing business in Cambodia. It highlights Cambodia's economic transformation in the decades leading up to 2013 in the context of its history, culture, and politics.
View Details
- 2015
- Working Paper
Business Groups Exist in Developed Markets Also: Britain Since 1850
By: Geoffrey Jones
Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much...
View Details
Keywords:
Business Groups;
Business History;
Economic History;
Conglomerates;
Entrepreneurship;
Globalization;
Management;
Organizations;
United Kingdom
Jones, Geoffrey. "Business Groups Exist in Developed Markets Also: Britain Since 1850." Harvard Business School Working Paper, No. 16-066, November 2015.
- September 2012 (Revised September 2015)
- Case
Doing Business in Turkey
By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik
In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP...
View Details
- October 2012 (Revised September 2014)
- Case
Doing Business in Vietnam
By: Alan MacCormack, Michael Shih-ta Chen and Dawn H. Lau
This case gives an overview of the current business environment in Vietnam as of 2012. The first part of the case introduces the main economic, political and cultural aspects of the country of which anyone who has business interest in the country ought to be aware....
View Details
- 2013
- Book
Fortune Tellers: The Story of America's First Economic Forecasters
The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men...
View Details
Keywords:
Forecasting And Prediction;
Economic History;
Economics;
History;
Risk and Uncertainty;
United States
Friedman, Walter A. Fortune Tellers: The Story of America's First Economic Forecasters. Princeton University Press, 2013.