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- 2004
- Teaching Note
Compensation Reform at Denver Public Schools, Teaching Note
By: Allen Grossman and Jennifer Suesse
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Personality? Marketing Maria: Managing the Athlete Endorsement Million-dollar endorsement deals were made and broken by how baseball players on the Boston Red Sox and Colorado Rockies performed in the 2007 World Series. HBS professor...
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- December 2020 (Revised March 2022)
- Teaching Note
Forecasting ClimaCell
By: Joshua Lev Krieger, Christopher Stanton and James Barnett
A weather technology startup, ClimaCell considers the R&D trade-offs and financing implications of pursuing a proposed contract with a major automobile maker, rather than continuing its focus on building a scalable, all-purpose weather prediction engine.
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- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
commercialize it." The researchers analyzed a sample of 17 case studies in which Western firms secured patents for traditional herbal remedies from all over the world. These included Colorado State University's patent for quinoa (the...
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- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
transportation and clinical visits, but their patients end up having 45 percent lower hospitalization rates,” Kaplan says. Kaiser Permanente Colorado implemented a similar program with a high-risk elderly population suffering from...
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and the unique case of Maria Sharapova. Sarah Jane Gilbert: What is the growth rate of the...
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