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- All HBS Web (98)
- Faculty Publications (18)
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- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business (B2B) CEOs view marketing as the domain of View Details
- December 1997 (Revised April 1998)
- Case
www.springs.com
By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to...
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Keywords:
Information Technology;
Operations;
Product Marketing;
Management;
Strategy;
Consumer Products Industry;
South Carolina
McFarlan, F. Warren, and Melissa Dailey. "www.springs.com." Harvard Business School Case 398-091, December 1997. (Revised April 1998.)
- 22 Dec 2009
- First Look
First Look: Dec. 22
receive significantly more capital expenditures than divisions through which the new CEO has advanced. The pattern of reverse-favoritism in capital allocation is more pronounced if the new CEO has less authority or if the unaffiliated...
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Martha Lagace
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
reputational or status incentives. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53030 Shipping Fees and Product Assortment in Online Retail By: Chen, Chaoqun, and Donald Ngwe Abstract—Shipping fees are an important aspect of online retail for...
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Dina Gerdeman
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
expenditures under the entry of new generation lab managers. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=46697 Executive Education in the Digital Matrix: The Disruption of the Supply Landscape By: Moldoveanu,...
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Dina Gerdeman
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
include the founders and leaders of organizations such as Google and Facebook. Their business models are centered around the exchange of a “free” service for free information about us that can later be combined with other data and sold. They regard users not as View Details
- 09 Nov 2022
- In Practice
COP27: What Can Business Leaders Do to Fight Climate Change Now?
The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the...
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by Lynn Schenk and Danielle Kost
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research...
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- 25 May 2010
- First Look
First Look: May 25
be financially constrained or lobbied for the holiday. Instead, estimates indicate that a $1 increase in repatriations was associated with a $0.60 to $0.92 increase in payouts to shareholders—despite regulations stating that such View Details
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Martha Lagace
- 12 Jan 2016
- First Look
January 12, 2016
these factors to overall mortality and health spending in the United States is not known. In this paper, we build a model to estimate the excess mortality and incremental health expenditures associated with exposure to the following 10...
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Carmen Nobel
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to...
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- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the next)." Based on personal...
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- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
headlines from market-driven data and options. When much of the world economy is shut for weeks and possibly months, cascading bankruptcies and higher debt loads probably mean a tightening of purchasing decisions and capital expenditures...
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by Frank V. Cespedes
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even...
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- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
investments directly accountable. You tell whether they're working or not. You can shift expenditures from unresponsive marketing methods to more responsive ones. And you improve efficiency, obviously. Most packaged goods manufacturers...
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- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers...
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- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
(CRM) planning by helping to segment the customer base by their profitability to the firm, so that managers can increase or decrease marketing expenditures to a particular segment. It provides specific advice on how much to spend to...
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by Sarah Jane Gilbert
- 02 Jan 2020
- Op-Ed
Medicare for All or Public Option: Can Either Heal Health Care?
charge, gives away an average $310,000 in benefits over what the typical member has purchased. Not surprisingly, this Ponzi scheme collects far less of the taxes and premiums necessary to fund it. "Medicare’s leverage helps eliminate the one-third of health care...
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- 16 Mar 2010
- First Look
First Look: March 16
and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide manufacturer of fast-moving View Details
Keywords:
Martha Lagace
- 12 Jul 2004
- Research & Ideas
Michael Porter’s Prescription For the High Cost of Health Care
participants get from price discrimination—even for those firms that currently get the biggest discounts. [ ] Simplified Billing. A fundamental function of pricing is to convey information to consumers and competitors. Current billing...
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