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- All HBS Web (898)
- Faculty Publications (142)
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- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
programs like the one to explore Mars. Presently, 70 to 80 percent of the development budget for a small spacecraft is consumed by the flight system cost—that is, the cost of getting there. That leaves precious little for the science, the...
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by Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
things, and events. They provide contexts in which executives and employees can interact to create new meaning. Phronetic leaders use metaphors and stories to convert their experience into tacit knowledge that others can use. They exert View Details
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Sean Silverthorne
- 30 Jul 2013
- First Look
First Look: July 30
for the introduction of health products in developing countries where consumers may be uncertain about product quality, and price subsidies are common policy instruments. Through a field experiment selling an unfamiliar health product in...
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Anna Secino
- 01 Feb 2011
- First Look
First Look: Feb. 1
platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to View Details
- 28 Aug 2012
- First Look
First Look: August 28
firm based on social and environmental metrics. We find that the political system, followed by the labor and education system, and the cultural system are the most important NBS categories of institutions that impact CSP. Interestingly,...
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Sean Silverthorne
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
linked to politics, economics, and ecology. Any bit of news, such as an oil tanker spill, a technical problem at a plant, or a political crisis in 1 of their sourcing countries, can send their share prices into a tailspin. Even good news...
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- 18 Sep 2007
- First Look
First Look: September 18, 2007
well as in the United States. Explores the costs and benefits of the company's choices about its vertical, horizontal, and geographical scope. Considers the risks of economic regulation, increasing concerns about environmental externalities from carbon emissions and...
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Martha Lagace
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
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Business Organization;
Family Business;
For-Profit Firms;
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Design;
Price;
Profit;
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Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
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Competitive Advantage;
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Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
to investment performance. Future practices of ESG styles are driven by relevance to investment performance, bringing change in companies and concerns about data reliability. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54146 February 2018 Journal...
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Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
increase of 285% of a standard deviation in income. We also present different estimates of adaptation across subgroups. For example, we find that those on the right (left) of the political spectrum adapt to status (income) but not to...
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Sean Silverthorne