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All HBS Web
(2,392)
- People (7)
- News (451)
- Research (1,410)
- Events (4)
- Multimedia (3)
- Faculty Publications (781)
Show Results For
-
All HBS Web
(2,392)
- People (7)
- News (451)
- Research (1,410)
- Events (4)
- Multimedia (3)
- Faculty Publications (781)
- October 1988 (Revised May 1989)
- Case
General Electric: Consumer Electronics Group
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- February 1987 (Revised January 1989)
- Case
SmithKline Consumer Products: The Contac Relaunch
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
- August 2012 (Revised August 2013)
- Background Note
Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging
- August 2008 (Revised July 2011)
- Case
Consumer Payment Systems — United States
- February 2018
- Case
Health Savings Accounts: Enabling Consumer Participation
- January 2020 (Revised May 2020)
- Case
Direct to Consumer Brands
- Research Summary
Consumer's Relationships with Technologies
Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
- May 2020 (Revised August 2022)
- Teaching Note
Direct to Consumer Brands
- Research Summary
Formulating technology commercialization strategies
Even if young organizations succeed in acquiring the specialized talent necessary to further develop a recently-discovered technology, they may face an uncertain path in commercializing the original invention. Initial conceptions of what might constitute a useful... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
- March 2003 (Revised August 2005)
- Case
Making SMaL Big: SMaL Camera Technologies
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
- 2021
- Working Paper