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All HBS Web
(232)
- People (1)
- News (46)
- Research (160)
- Events (1)
- Multimedia (1)
- Faculty Publications (68)
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- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
business practices throughout the organization; and a genuine interest in helping potential customers figure out if what we're selling is right for them. "When you experience this as a customer, the benefits can be huge, and it can create...
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by Carmen Nobel
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
receive benefits—a move that would likely build a sense of loyalty toward the company that many of its drivers don’t seem to feel now. “You have drivers who are angry and want benefits, and they’re not loyal to Uber. They’ll work [with...
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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the...
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- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. Companies devote significant resources to holding focus groups and collecting customer...
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by Danielle Kost
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY...
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- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
units responsible for the costs. Wide spans of support become critically important when customer loyalty is vital to strategy implementation. The more complex and interdependent the job, the more important a...
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by Robert Simons
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
the customer perspective section describes how to generate sales and loyalty from targeted customers. The financial and customer perspectives illustrate the desired outcomes...
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by Robert S. Kaplan
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
yes/no decision making; Web-conditioned users who believe "free" is an entitlement; rapid mood swings in markets; and a lack of loyalty among customers and employees. New World, New Expertise In...
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by Sean Silverthorne
- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
to intervene in the process of competition and to improve the environment for competition. One of the points you mention in your book is that Japanese corporate practice has encouraged permanent employment. How is employee loyalty...
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by Martha Lagace & Hilah Geer
- 15 Feb 2016
- Research & Ideas
Want Your Employees to Plan Better for Retirement? Don't Do This
great success with this model by showing customers how much energy they were using compared to others living in their area. This quickly turned energy saving into a kind of friendly competition and drove great results. Sharing retirement...
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- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
choice but to make the Medtronic culture more performance-oriented if we were going to fulfill our mission. Otherwise, we would lose out to more aggressive competitors and never earn the right to serve those patients. ... the organization often rewarded View Details
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by Bill George
- 11 Mar 2001
- Research & Ideas
Evolving for Success [Part Two]
company. While they needed some independence and autonomy to get started, the problem is that an Arrow customer is just as likely to use the Web one day and a sales rep the next, yet wants to know that he or she is in the same system with...
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by Staff
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty...
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by James Heskett
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this...
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- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil introduced its Speedpass, allowing...
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by James Heskett
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
perhaps even more importantly, engaging in CSR-activities on a customer-by-customer basis allows firms to calculate a return-on-investment for such activities: Do customers who we involve in our charitable causes "pay us back" with...
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by Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital...
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by Martha Lagace
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
employee loyalty in organizations with large numbers of workers in direct contact with customers. The new movie Moneyball (and the book on which it is based) extol the virtues of employing nontraditional thinking and measurement in major...
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by James Heskett
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different...
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- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
the CEO of this collective enterprise was the need to focus the attention of the work force on performance issues. "His task was to create a value system that favors personal accountability, emphasizes product quality, and centers on serving the market and the...
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by Judith A. Ross