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- Faculty Publications (13)
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- February 2019 (Revised May 2021)
- Case
Electric Car Wars, 2018
By: John R. Wells and Benjamin Weinstock
Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light...
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Keywords:
Electric Vehicle;
Electric Vehicles;
Electricity;
Electric Motors;
Electric Power Generation;
Electricity Usage;
Electricity Distribution;
Internal Combustion Vehicle;
Auto Manufacturing;
Automobile Manufacturing;
Automotive Industry;
Tesla;
General Motors;
History;
Nissan;
Innovation;
Batteries;
Battery;
Subsidies;
Government Initiatives;
Government Incentives;
Political Issues;
Energy Generation;
Production;
Infrastructure;
Innovation and Invention;
Government Legislation;
Global Range;
Business History;
Auto Industry;
China
Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised May 2021.)
- January 2020
- Article
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
By: Tatyana Deryugina, Alexander MacKay and Julian Reif
We study the dynamics of residential electricity demand by exploiting a natural experiment that produced large and long-lasting price changes in over 250 Illinois communities. Using a flexible difference-in-differences matching approach, we estimate that the price...
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Keywords:
Electricity Demand;
Consumption Dynamics;
Energy;
Policy;
Demand and Consumers;
Price;
Mathematical Methods
Deryugina, Tatyana, Alexander MacKay, and Julian Reif. "The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation." American Economic Journal: Applied Economics 12, no. 1 (January 2020): 86–114.
- Working Paper
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
By: Tatyana Deryugina, Alexander MacKay and Julian Reif
Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a...
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Deryugina, Tatyana, Alexander MacKay, and Julian Reif. "The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation." NBER Working Paper Series, No. 23483, October 2017.
- 2024
- Working Paper
Residential Battery Storage - Reshaping The Way We Do Electricity
By: Christian Kaps and Serguei Netessine
In this paper, we aim to understand when private households invest in behind-the-meter battery storage next to rooftop solar and how those batteries impact households, the electricity market, and emissions. We answer three main research questions: 1) When do customers...
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Keywords:
Solar Power;
Energy Storage;
Technology And Innovation Management;
Energy;
Energy Policy;
Renewable Energy;
Technological Innovation;
Innovation and Management;
Energy Industry
Kaps, Christian, and Serguei Netessine. "Residential Battery Storage - Reshaping the Way We Do Electricity." Working Paper, February 2024.
- January 2023 (Revised December 2023)
- Case
OhmConnect: Energizing the Future
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households...
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Keywords:
App Development;
Renewable Energy;
Electricity Usage;
Regulations;
VC;
Technology;
Customer Acquisition Cost (CAC);
Scalability;
Applications and Software;
Growth and Development Strategy;
Governing Rules, Regulations, and Reforms;
Business Model;
Venture Capital;
Energy Industry;
United States;
California;
Texas;
Europe
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised December 2023.)
- August 2017
- Article
Should Governments Invest More in Nudging?
By: Shlomo Benartzi, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon and Steven Galing
Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes...
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Keywords:
Nudge;
Nudge Unit;
Choice Architecture;
Behavioral Science;
Behavioral Economics;
Savings;
Pension Plan;
Education;
College Enrollment;
Energy;
Electricity Usage;
Preventive Health;
Influenza Vaccination;
Flu Shot;
Open Materials;
Behavior;
Governance;
Economics;
Policy;
Power and Influence
Benartzi, Shlomo, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon, and Steven Galing. "Should Governments Invest More in Nudging?" Psychological Science 28, no. 8 (August 2017): 1041–1055.
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex...
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Keywords:
Mathematical Methods;
Applications and Software;
Attitudes;
Entrepreneurship;
Energy Conservation;
Power and Influence;
Growth and Development Strategy;
Energy Industry;
United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- May 2011 (Revised January 2012)
- Supplement
OPOWER: Increasing Energy Efficiency through Normative Influence (B)
By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex...
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Keywords:
Energy Conservation
Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
Replacing the antiquated electrical system in the United States with a super-efficient smart grid always seemed a surefire way to strengthen the economy, improve society, and provide endless opportunities for entrepreneurs. Big...
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- February 2015 (Revised December 2016)
- Case
Poseidon Carlsbad: Desalination and the San Diego County Water Authority
By: John Macomber
Extreme drought conditions in California have significant impacts on the ability of the San Diego County Water Authority to provide adequate water for current users. Water shortfalls also could curtail the economic development of one of the fastest growing regions in...
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Keywords:
Risk Management;
Partners and Partnerships;
Resource Allocation;
Public Sector;
Private Sector;
Environmental Sustainability;
Policy;
Infrastructure;
Green Technology Industry;
Utilities Industry;
California
Macomber, John. "Poseidon Carlsbad: Desalination and the San Diego County Water Authority." Harvard Business School Case 215-057, February 2015. (Revised December 2016.)
- May 2018 (Revised October 2018)
- Case
Argentina Power—Don't Cry for Me Argentina
By: Nori Gerardo Lietz and Sayiddah Fatima McCree
In 2016, Bruce Wayne, Managing Director of Energy Finance Corporation (“EFC”), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a subsidiary of the much larger International Conglomerate...
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Keywords:
Cross Border;
Energy Markets;
Infrastructure Finance;
Infrastructure Development;
Business Subsidiaries;
Business Cycles;
Macroeconomics;
Energy Generation;
International Finance;
Project Finance;
Government and Politics;
Demand and Consumers;
Infrastructure;
Utilities Industry;
Energy Industry;
Financial Services Industry;
Argentina;
Latin America
Lietz, Nori Gerardo, and Sayiddah Fatima McCree. "Argentina Power—Don't Cry for Me Argentina." Harvard Business School Case 218-041, May 2018. (Revised October 2018.)
- 18 Jul 2023
- Research & Ideas
Will Global Demand for Oil Peak This Decade?
Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade....
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- 23 Oct 2012
- First Look
First Look: October 23
diaspora networks historically provided (e.g., information about potential workers, monitoring, and reputation foundations). Download the paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=43327 Cases & Course MaterialsBoardroom Battle Behind Bars: Gome View Details
Keywords:
Sean Silverthorne
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
when buying a new car: Forget the dealerships altogether. Instead, he works with an out-of-state online auto broker who offers a fair price, good selection, and delivers the car to his driveway. Tesla Motors, for one, has hit on an innovative way to sell cars. As of...
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- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
Robert Hargraves, an energy policy instructor at Dartmouth College, which forecasts a hypothetical but startling scenario for the world's electricity consumption. [Click the image to see the slide.]"Even if we were capable of cutting US...
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- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
176, 2009), president of Siemens Industry's Building Technologies Division. Fortunately, for most of those buildings, there's the potential to cut down electricity usage by up to 75 percent via various...
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Keywords:
by Carmen Nobel
- 16 Jun 2009
- First Look
First Look: June 16
lifestyles of China's rural population. However, the cost of connecting remote locations was high and was often not offset by subscriber fees or usage rates of these populations. Would this investment be relegated to a socially...
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Keywords:
Martha Lagace
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
2,000 users, homing in on passenger usage data between January and November in 2018. After a rider had been active for three weeks, the authors tracked how—and, more important, when—customers used the service. The researchers then ranked...
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- 30 Jan 2018
- First Look
January 30, 2018
insights and discuss intuition regarding which product categories likely lead to positive vs. negative values of concealment. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=49531 The Long-Run Dynamics of View Details
Keywords:
Sean Silverthorne
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
were outraged and went to the streets in protest. These blackouts were specifically due to the increased power usage for air conditioning in the summer months but were more generally caused by the removal of subsidies for power companies...
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Keywords:
Dina Gerdeman