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All HBS Web
(199)
- People (1)
- News (44)
- Research (98)
- Multimedia (3)
- Faculty Publications (45)
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- 12 Apr 2016
- First Look
April 12, 2016
the sailing will be smooth. Several other important pitfalls can threaten marketplaces: growing too fast too early; failing to foster sufficient trust and safety; resorting to sticks, rather than carrots, to deter user disintermediation;...
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Sean Silverthorne
- 30 Mar 2010
- First Look
First Look: March 30
G. GoldbergHarvard Business School Case 310-086 Oracle's proposed acquisition of Sun was on a fast track until the EC's antitrust concerns about open-source MySQL ignited a transatlantic war of words delaying the deal. Sun's performance...
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Sean Silverthorne
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs...
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- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also...
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- 30 Aug 2011
- First Look
First Look: August 30
Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311117-PDF-ENG Reckitt Benckiser: View Details
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Sean Silverthorne
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
time-consuming because customer needs are often complex, subtle, and fast changing. Frequently, customers don't fully understand their needs until they try out prototypes to explore exactly what does, and doesn't, work (referred to as...
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by Stefan Thomke & Eric Von Hippel
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
companies, and those that do sell generally part with them very reluctantly, given all that selling represents. We sympathize with a family's emotional attachment to its company. But given how fast industries are changing and other...
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- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan and Yahoo!; Oisix, an online...
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- 08 Mar 2016
- First Look
March 8, 2016
OIG to become an integral part of the company's open innovation journey. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616035-PDF-ENG Harvard Business School Case 815-054 The Development of the Markets for Natural, Organic, and Health View Details
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Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too....
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer...
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by Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
initial caution, growth when it came was both fast and steady. When he sold the company in 1999 to the Spanish food conglomerate Campofrio, TelePizza spanned six countries with more than 600 outlets selling...
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by Walter Kuemmerle
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
virus will give us the answers.” Will contracting the disease provide immunity? How long will immunity last? When will a successful vaccine be widely available? What will be an acceptable vaccine trial? How fast will the virus mutate?...
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- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
brands, forever on the lookout for new opportunities; home life has become an act of managing supply chains, outsourcing housecleaning, childcare, and even grocery shopping to others; and churches market themselves like fast View Details
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by Michael Blanding
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
economic experiments and progress on infrastructure and food security once they put the Cultural Revolution behind them. Postwar Japan had begun to rise in the 1960s. The four Asian tigers [Hong Kong, Singapore, South Korea, Taiwan] got...
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by Deborah Blagg
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
therapies has become a reality, as have immunotherapies that induce or suppress a body’s immune response to treat disease. Yet, this relatively swift progress has not been fast enough for millions of other patients who still lack...
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- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
create a market." But those looking for these activities on a much grander scale must fast forward about a hundred years to the coming of the railroad and the advent of the Second Industrial Revolution. Between 1870 and 1920 alone,...
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by James E. Aisner
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
evening distributing excess food they had collected from local restaurants to the less fortunate people living under the Hauz Khas flyover in South Delhi. Four years later, this initiative had developed into The Robin Hood Army, an...
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Dina Gerdeman
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
the partner type and private consumption. We estimate our model using the 2013 "Living Costs and Food Survey" database. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54695 forthcoming The Economics of...
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Dina Gerdeman
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
pre-COVID financial markets were unstable and trade wars were intensifying. Public health in developing countries was improving thanks primarily to the work of NGOs. But in the US, men between 30 and 50 were dying fast enough to reduce...
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by Martha Lagace