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All HBS Web
(402)
- News (152)
- Research (172)
- Multimedia (17)
- Faculty Publications (58)
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- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
try to change people's behavior around overeating, smoking, or other bad habits many are desperate to break. That's why John and Norton are so intrigued by a company called StickK.com (pronounced "stick"), launched by two Yale economics...
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- March 2023
- Module Note
Persuasive Client Presentations
By: David G. Fubini and Patrick Sanguineti
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Persuasive Client Presentations" breaks down bad habits and good rules of thumb when preparing and giving client presentations.
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Keywords:
Presentations
Fubini, David G., and Patrick Sanguineti. "Persuasive Client Presentations." Harvard Business School Module Note 423-083, March 2023.
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
After Donald Trump won the US presidency in 2016, many Americans who hadn’t voted for him wondered: What exactly motivated so many other voters to choose him? It was a question right in the research wheelhouse of Harvard Business School Assistant Professor Kate Barasz,...
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by Dina Gerdeman
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which often leaves consumers unaware of...
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- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- 08 Sep 2016
- Cold Call Podcast
How Netflix Built its House of Cards (and Changed TV Forever)
- 2020
- Book
Hidden Truths: What Leaders Need to Hear But Are Rarely Told
By: David G. Fubini
Hidden Truths delivers profound and rarely discussed insights about C-suite jobs that provide aspiring leaders with practical, new skills that will equip them for the immense challenges of their desired jobs. Through 14 illuminating chapters, accomplished...
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Fubini, David G. Hidden Truths: What Leaders Need to Hear But Are Rarely Told. Wiley, 2020.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
Like having both an angel and a devil whispering advice in our ears, consumers often wrestle with the "want" versus "should" decision. Yes, I want to purchase that chocolate bar, but I should snack on granola instead. Yes, I want the gleaming red...
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- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving the recession. You made the...
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- May 2021
- Case
Roku 2021
By: David B. Yoffie and Daniel Fisher
This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by...
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Keywords:
Television Entertainment;
Forecasting and Prediction;
Decision Choices and Conditions;
Strategy;
Strategic Planning;
Media and Broadcasting Industry
Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
- May 2019
- Background Note
Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development
By: Ethan Bernstein and Kirstin Lynde
Millennials are redefining what it means to develop future leaders. In business organizations, leadership development—defined as “the expansion of a person's capacity to be effective in leadership roles and processes“—has traditionally been the work of corporate...
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Keywords:
Talent and Talent Management;
Human Resources;
Leadership Development;
Leadership Style;
Leadership;
Goals and Objectives;
Management Skills;
Management Style
Bernstein, Ethan, and Kirstin Lynde. "Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development." Harvard Business School Background Note 419-045, May 2019.
- 07 Apr 2016
- Cold Call Podcast
The Key to Keeping Resolutions? Betting Against Yourself
Keywords:
Re: Leslie K. John
- June 2023
- Case
Tractor Supply Co
By: David L. Ager and Michael A. Roberto
In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company’s 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening...
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Keywords:
COVID-19 Pandemic;
Demand and Consumers;
Economic Slowdown and Stagnation;
Organizational Change and Adaptation;
Retail Industry
Ager, David L., and Michael A. Roberto. "Tractor Supply Co." Harvard Business School Case 923-302, June 2023.
- 2022
- Book
From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life
By: Arthur C. Brooks
Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our...
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Keywords:
Aging;
Meaning In Life;
Purpose;
Personal Development and Career;
Success;
Happiness;
Satisfaction
Brooks, Arthur C. From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life. New York, NY: Portfolio/Penguin, 2022.
- August 2018 (Revised September 2018)
- Case
Predicting Purchasing Behavior at PriceMart (A)
By: Srikant M. Datar and Caitlin N. Bowler
This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded...
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Keywords:
Data Science;
Analytics and Data Science;
Analysis;
Consumer Behavior;
Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
- Article
When Hiring CEOs, Focus on Character
By: Aiyesha Dey
The author, an associate professor at Harvard Business School, has studied the ways in which the lifestyle behaviors of CEOs—in particular, materialism and a propensity for rule breaking—may spell trouble for a company. Her research, which includes looking at...
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Dey, Aiyesha. "When Hiring CEOs, Focus on Character." Harvard Business Review 100, no. 4 (July–August 2022): 54–58.
- November 2008 (Revised March 2018)
- Case
Transformation of COFCO in a Changing Environment
By: Ray A. Goldberg and Kefei Yang
China's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was...
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Keywords:
Food;
Leadership;
Change Management;
Transformation;
Globalization;
Organizational Change and Adaptation;
Food and Beverage Industry;
China
Goldberg, Ray A., and Kefei Yang. "Transformation of COFCO in a Changing Environment." Harvard Business School Case 909-403, November 2008. (Revised March 2018.)