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Show Results For
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All HBS Web
(319)
- News (51)
- Research (204)
- Events (2)
- Multimedia (4)
- Faculty Publications (193)
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- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Michael Roberto: My parents are Italian immigrants, and my family back in Tuscany and the Campania region of Italy continue to make their own wine. Therefore, I've always had an interest in the wine-making process. A few years ago, when...
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- June 2001
- Supplement
GE's Early Dispute Resolution Initiative (B)
By: Michael A. Wheeler and Gillian Morris
Early Dispute Resolution (EDR) has proved successful at GE. Yet, when Michael McIlwrath, new counsel at an Italian subsidiary, attempted to translate it to his company, problems arose. He had to gain internal acceptance, and explain the concept of early mediation to a...
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Keywords:
Business Subsidiaries;
Globalization;
Lawsuits and Litigation;
Organizational Culture;
Performance Effectiveness;
Problems and Challenges;
Conflict of Interests;
Complexity;
Italy;
New York (state, US)
Wheeler, Michael A., and Gillian Morris. "GE's Early Dispute Resolution Initiative (B)." Harvard Business School Supplement 801-453, June 2001.
- September 2021 (Revised October 2022)
- Supplement
Hester Pharmaceuticals (B): Securing Supply
By: Dante Roscini and John Masko
Supplements the (A) case. In late 2020, demand for Hester Pharmaceutical’s (Hester’s) breakthrough oncology drug Akrozumab was outstripping the company’s most optimistic projections. In order to increase manufacturing capacity and meet the demand, Hester was...
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Keywords:
COVID-19 Pandemic;
Cost vs Benefits;
Trade;
Supply Chain;
Global Strategy;
Buildings and Facilities;
Operations;
Health Care and Treatment;
Demand and Consumers;
Global Range;
Globalized Markets and Industries;
Pharmaceutical Industry;
Italy;
China;
United States;
Germany
Roscini, Dante, and John Masko. "Hester Pharmaceuticals (B): Securing Supply." Harvard Business School Supplement 722-009, September 2021. (Revised October 2022.)
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
nontraditional, it's worked well enough in Italy that Mutti has a symbiotic rather than a tense relationship with retailers. "The retailer looks to Mutti because it is a quality product that shoppers are willing to pay more for. This sets...
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- January 2024
- Case
ECOALF: Fashion for the Future
By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui
ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the...
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Keywords:
Business Growth and Maturation;
Business Model;
Decisions;
Business Earnings;
Profit;
Growth and Development Strategy;
Communication Intention and Meaning;
Values and Beliefs;
Mission and Purpose;
Competition;
Climate Change;
Environmental Sustainability;
Social Marketing;
Marketing Channels;
E-commerce;
Corporate Social Responsibility and Impact;
Fashion Industry;
Spain;
Germany;
Italy;
Europe;
United States
Keenan, Elizabeth A., Diego Aparicio, Carlota Moniz, and María José Satrústegui. "ECOALF: Fashion for the Future." Harvard Business School Case 524-057, January 2024.
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
fascinating dilemma in marketing. Khaire: You see that a lot with food. If you've never eaten pizza in Italy it's a rude shock when you go and see this thin thing with barely any cheese on it. If Olive Garden markets itself as authentic...
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- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 03 May 2004
- Research & Ideas
Business History around the World
decade. Ten years ago our knowledge of the history of business was heavily concentrated on the cases of the United States, Japan, Britain, Germany, the Netherlands, and Scandinavia. Since then there has been exciting new research on the business history of other...
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Keywords:
by Cynthia Churchwell
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased...
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Keywords:
Brand Equity;
Marketing;
Market Research;
Qualitative Research;
Marketing Communication;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Marketing Strategy;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 18 Dec 2012
- First Look
First Look: December 18
and to avoid the larger economies of Spain and Italy becoming involved. The European financial system became strained. Banks were found to be undercapitalized and began to ration credit to the economy. The European Central Bank intervened...
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Keywords:
Carmen Nobel
- January 2018 (Revised October 2019)
- Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By: Jill Avery
A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da...
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Keywords:
Brands;
Brand Valuation;
Art Collector;
Arts Marketing;
Auction House;
Auctions;
Luxury Brand;
Luxury Consumers;
Luxury Goods;
Marketing;
Valuation;
Marketing Strategy;
Arts;
Luxury;
Value;
Brands and Branding;
Fine Arts Industry;
Italy;
United Kingdom;
Europe;
United States;
United Arab Emirates
Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Case 518-066, January 2018. (Revised October 2019.)
- Summer 2008
- Editorial
Will the Stork Return to Europe and Japan? Understanding Fertility within Developed Nations
By: James Feyrer, Bruce Sacerdote and Ariel Dora Stern
Only a few rich nations are currently at replacement levels of fertility and many are considerably below. We believe that changes in the status of women are driving fertility change. At low levels of female status, women specialize in household production and... View Details
Feyrer, James, Bruce Sacerdote, and Ariel Dora Stern. "Will the Stork Return to Europe and Japan? Understanding Fertility within Developed Nations." Journal of Economic Perspectives 22, no. 3 (Summer 2008): 3–22.
- 12 Mar 2013
- First Look
First Look: March 12
in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move...
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Keywords:
Sean Silverthorne
- May 2017
- Teaching Note
Hilti Fleet Management (A) and (B)
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
This case explores the introduction of fleet management in the... View Details
This case explores the introduction of fleet management in the... View Details
Keywords:
Hilti;
Business Model Innovation;
BMI;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Europe;
Switzerland;
Liechtenstein;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Customer Focus and Relationships;
Construction;
Innovation and Invention;
Leasing;
Strategy;
Decision Making;
Growth Management;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Latin America;
Africa;
Japan;
Hong Kong;
France;
Italy;
Spain
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
2011 If time is money, as the old adage goes, then a CEO's schedule is especially important to a firm's financial success. This raises a fair question: What do CEOs do all day? To that end, researchers followed the activities of 94 CEOs in View Details
Keywords:
by Staff
- Article
Does Management Matter in Schools?
By: Nicholas Bloom, Renata Lemos, Raffaella Sadun and John Van Reenen
We collect data on operations, targets and human resources management practices in over 1,800 schools educating 15-year-olds in eight countries. Overall, we show that higher management quality is strongly associated with better educational outcomes. The UK, Sweden,...
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Keywords:
Management;
Education;
Business Strategy;
Education Industry;
Germany;
Sweden;
India;
Canada;
Italy;
Brazil;
United Kingdom;
United States
Bloom, Nicholas, Renata Lemos, Raffaella Sadun, and John Van Reenen. "Does Management Matter in Schools?" Economic Journal 125, no. 584 (May 2015): 647–674.
- 26 Jan 2016
- First Look
January 26, 2016
rather than gender-specific preferences and constraints. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=45849 Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from View Details
Keywords:
Sean Silverthorne
- 21 Jan 2016
- Working Paper Summaries
The Globalization of Angel Investments: Evidence across Countries
- May 2017 (Revised September 2018)
- Supplement
Hilti Fleet Management (B): Towards a New Business Model
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.
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Keywords:
Hilti;
Business Model Innovation;
BMI;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Europe;
Switzerland;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Customer Focus and Relationships;
Construction;
Innovation and Invention;
Leasing;
Strategy;
Growth Management;
Decision Making;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Latin America;
Africa;
Japan;
Hong Kong;
France;
Italy;
Spain
Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)