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- All HBS Web (217)
- Faculty Publications (66)
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- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
quest for loyal customers is largely wasted effort ... Companies that have committed to complicated schemes for customer loyalty management (such as Lexus, Staples, and American Airlines) don't have much to show for it... Consultants peddling customer View Details
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by James Heskett
- 21 May 2001
- Research & Ideas
From Tigers to Kaleidoscopes: Thinking About Future Leadership
and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of value appropriation....
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by Martha Lagace
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
estate values in the world. “Government is not one person, obviously; it's many people with many agendas, particularly in India." —Lakshmi Iyer In "Dharavi: Developing Asia's Largest Slum," HBS assistant professor Lakshmi...
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- 17 Aug 2010
- First Look
First Look: August 17
Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School...
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Martha Lagace
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
test kits to fund frontier research into cardio diagnostics. More risky than pursuing blockbusters is not to pursue them, to condemn your enterprise to a lifetime of slave labor harvesting the long tail of micro-opportunities rather than...
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- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV)...
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Sean Silverthorne
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for...
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- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
to resign. Employees estimated Recruit would last another six months and began to look for other jobs. Recruit realized it could no longer guarantee employees lifetime employment, the standard for Japanese companies at that time. What it...
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by Sandra J. Sucher and Shalene Gupta
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to...
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Sean Silverthorne
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five...
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- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
lifetime income benefits should be dramatically lower than...under the proposed PIA approach." These comments raise some questions for us. Given how politically sensitive this matter is, just how different, structurally, can a new...
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- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
lifetime or be able to manage a Beyoncé. But you can learn a lot about how things work in general when you look at exceptions—when you study these really unusual cases. Here, participants walk away with a deeper understanding of why...
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- 23 Mar 2010
- First Look
First Look: March 23
Cases & Course Materials The Congressional Oversight Panel's Valuation of the TARP Warrants (A) Carliss Y. BaldwinHarvard Business School Case 210-035 The Congressional Oversight Panel wants to value the warrants issued to the...
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Martha Lagace
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
How did the pipeline grow? Did we add lower- or higher-profit and lifetime value customers? Are we targeting shorter or longer selling-cycle prospects? What are the implications for the "center of...
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by Sean Silverthorne
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime View Details
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Anna Secino
- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on...
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Martha Lagace
- 25 Nov 2014
- First Look
First Look: November 25
that converts benefits reform first into changes to retirees' consumption paths and then into a net effect on social welfare. I calibrate that framework using recently produced data on Social Security beneficiaries by lifetime income...
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Carmen Nobel
- 09 Apr 2008
- Research & Ideas
The Matchmaker of the Modern Economy
manufacturing. And thanks to the war, Doriot has gained a lifetime of experience in organizing and managing new ventures in a pressure-cooker environment. It is not surprising, then, that the former head of the New England Council's...
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by Spencer E. Ante
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
approach was not a universal panacea to competing in the global economy." Porter went on to suggest that even the profitable Japan had serious limitations. "Total quality management, lifetime employment, close relationships with...
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by Hilah Geer