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All HBS Web
(3,725)
- People (4)
- News (733)
- Research (2,311)
- Events (14)
- Multimedia (15)
- Faculty Publications (1,409)
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- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case...
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Keywords:
Marketing Innovations;
Retail Government Services;
Public Health;
Agribusiness;
Customers;
Goods and Commodities;
Government and Politics;
Health;
Marketing;
Society;
Consumer Products Industry;
Distribution Industry;
Health Industry;
Public Administration Industry;
North and Central America
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they...
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- 2009
- Article
Marketing and Innovations Management: An Integrated Perspective
By: Elie Ofek and Olivier Toubia
Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends® in Marketing 4, no. 2 (2009): 77–128.
- Article
Why Good Innovations Don't Get to Market
By: Michael Beer, Russell Eisenstat and Derek Schrader
- 2016
- Article
Peer-to-Peer Markets
By: Liran Einav, Chiara Farronato and Jonathan Levin
Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy...
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Keywords:
Peer-to-peer;
Online Platforms;
Matching;
Innovation;
Digital Platforms;
Marketplace Matching;
Market Design;
Internet and the Web;
Technology Adoption;
Network Effects;
Market Entry and Exit
Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
- 2010
- Chapter
Innovative Conduct in Computing and Internet Markets
By: Shane Greenstein
Greenstein, Shane. "Innovative Conduct in Computing and Internet Markets." In Handbook on the Economics of Innovation, edited by Bronwyn H. Hall and Nathan Rosenberg, 477–538. Elsevier/North-Holland, 2010.
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the...
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Keywords:
Future Of Work;
Retail;
Ecommerce;
Alibaba;
Consumer Products;
Innovation;
Innovation and Invention;
Product Development;
Consumer Behavior;
E-commerce;
Consumer Products Industry;
Retail Industry;
China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- 2010
- Chapter
Innovative Conduct in U.S. Computing and Internet Markets
By: Shane Greenstein
Greenstein, Shane. "Innovative Conduct in U.S. Computing and Internet Markets." In Handbook of the Economics of Innovation, Volume 1, edited by Bronwyn H. Hall and Nathan Rosenberg, 477–538. Elsevier/North-Holland, 2010.
- October 2019 (Revised October 2019)
- Background Note
Entrepreneurship and Innovation Trends in China K-12
By: John J-H Kim, Haibo Zhao and Shu Lin
This note provides a brief survey of the major entrepreneurial and innovation trends in China’s K-12 education landscape, using trends in public policy as background, but focusing on opportunities available for the private market. The note first provides a brief...
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- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
using market incentives (Apple's program to draw independent developers to its iPhone/iTouch platform.) We asked Lakhani to discuss in more detail the strategic options available to managing outside innovation. Sean Silverthorne:...
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- March 2017
- Teaching Note
AmazonFresh: Rekindling the Online Grocery Market
By: Rory McDonald
Teaching Note for HBS No. 615-013.
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- September 2008
- Article
Does Innovation Cause Stock Market Runups? Evidence from the Great Crash
By: Tom Nicholas
This article examines the stock market's changing valuation of corporate patentable assets between 1910 and 1939. It shows that the value of knowledge capital increased significantly during the 1920s compared to the 1910s as investors responded to the quality of...
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Keywords:
History;
Technological Innovation;
Patents;
Stocks;
Valuation;
Financial Crisis;
Financial Services Industry;
United States
Nicholas, Tom. "Does Innovation Cause Stock Market Runups? Evidence from the Great Crash." American Economic Review 98, no. 4 (September 2008): 1370–1396.
- October 2022
- Article
A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
By: Navid Mojir and K. Sudhir
The paper develops the first structural model of organizational buying to study innovation diffusion in a B2B market. Our model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically evaluate and choose contracts,...
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Keywords:
Organizational Buying Behavior;
Healthcare Marketing;
B2B Markets;
B2B Innovation;
New Product Diffusion;
New Product Adoption;
Organizations;
Acquisition;
Behavior;
Health Care and Treatment;
Marketing;
Innovation and Invention
Mojir, Navid, and K. Sudhir. "A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts." Journal of Marketing Research (JMR) 59, no. 5 (October 2022): 883–907.
- January 2016
- Case
Open Innovation at Fujitsu (A)
By: Amy C. Edmondson and Jean-François Harvey
This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small...
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Keywords:
Open Innovation;
Collaboration;
Culture Change;
Leadership;
Japan;
United States;
Inter-organizational Relationships;
Teaming;
Maker Movement;
Nascent Industries;
Change Management;
Leading Change;
Organizational Culture;
Emerging Markets;
Collaborative Innovation and Invention;
Information Technology Industry;
Technology Industry;
Sunnyvale;
Tokyo;
San Francisco
Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
- May 2013 (Revised May 2014)
- Case
Innovation at the Boston Consulting Group
By: Robert G. Eccles, Das Narayandas and Penelope Rossano
This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations.
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Keywords:
Innovation;
Strategy Consulting;
Professional Service Firm;
Knowledge Management;
Client Management;
Product Development;
Leadership;
Customer Focus and Relationships;
Customer Value and Value Chain;
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Value Creation;
Consulting Industry
Eccles, Robert G., Das Narayandas, and Penelope Rossano. "Innovation at the Boston Consulting Group." Harvard Business School Case 313-137, May 2013. (Revised May 2014.)
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- January 2004 (Revised August 2004)
- Supplement
Innovation at the Treasury: Treasury Inflation-Protection Securities (B)
By: Kenneth A. Froot, Peter A. Hecht and Christopher Edward James Payton
In 1997, the U.S. Treasury was deciding whether to proceed with a proposal to issue inflation-indexed bonds. This case explores the challenges facing innovation in the financial markets as the Treasury tries to determine whether to introduce Treasury...
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Keywords:
Inflation;
Innovation;
Federal Government;
Securities;
Financial Instruments;
Inflation and Deflation;
Financial Markets;
Government and Politics;
Financial Institutions;
Innovation and Invention;
United States
Froot, Kenneth A., Peter A. Hecht, and Christopher Edward James Payton. "Innovation at the Treasury: Treasury Inflation-Protection Securities (B)." Harvard Business School Supplement 204-113, January 2004. (Revised August 2004.)
- 1999
- Book
Marketing Kakushin no Jidai 3: Brand Kouchiku (The Age of Marketing Innovation 3: Brand Building)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- January 2004 (Revised June 2004)
- Case
Innovation at the Treasury: Treasury Inflation-Protection Securities (A)
By: Kenneth A. Froot, Peter A. Hecht and Christopher Edward James Payton
In 1997, the U.S. Treasury was deciding whether to proceed with a proposal to issue inflation-indexed bonds. This case explores the challenges facing innovation in the financial markets as the Treasury tries to determine whether to introduce Treasury...
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Keywords:
Inflation;
Innovation;
Federal Government;
Securities;
Debt Securities;
Risk Management;
Bonds;
Investment Portfolio;
Capital Markets;
Inflation and Deflation;
Government and Politics;
Innovation and Invention;
United States
Froot, Kenneth A., Peter A. Hecht, and Christopher Edward James Payton. "Innovation at the Treasury: Treasury Inflation-Protection Securities (A)." Harvard Business School Case 204-112, January 2004. (Revised June 2004.)