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All HBS Web
(1,823)
- People (10)
- News (279)
- Research (1,038)
- Events (1)
- Multimedia (5)
- Faculty Publications (725)
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- 25 Mar 2014
- First Look
First Look: March 25
Publications August 2013 Palgrave Macmillan The Political Economy of Empire in the Early Modern World By: Reinert, Sophus A., and Pernille Røge, eds. Abstract—This volume recasts our understanding of the practical View Details
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Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of...
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Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic...
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Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and...
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Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution...
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Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
qualitatively confirm the mechanism of industry migration proposed in models like Duranton. [Duranton, G., 2007. "Urban Evolutions: The Fast, the Slow, and the Still." American Economic Review 97,...
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Martha Lagace
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
child-care services to a buyout fund focused on media properties. She began a conversation in her office in South Hall, now home to the business school's entrepreneurship and services faculty, by describing...
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by John S. Rosenberg
- 14 Jan 2014
- First Look
First Look: January 14
physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); View Details
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Sean Silverthorne
- June 2013
- Supplement
Studio Moderna - Sandi Cesko, CEO, Video Supplement
By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110).
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Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Startups;
Marketing Channels;
Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Estonia;
Albania;
Romania;
Central Asia
Sharpe, Jim. "Studio Moderna - Sandi Cesko, CEO, Video Supplement ." Harvard Business School Video Supplement 813-716, June 2013.
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
specific customer or market need. They might sell and maintain the product or share that role with others in an industry or with those outside traditional industry boundaries....
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by Lynda M. Applegate
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
publishers, and producers in other sectors of the entertainment industry live by this approach. You might think that spreading resources evenly across product lines is the safest approach, especially because...
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- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources...
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- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country accomplish its success, and what...
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- 08 Dec 2015
- Research & Ideas
You Won't Make It If You Fake It
selling venture capitalists on her idea and raising $400 million. She assembled a celebrity board, convinced Safeway to spend $350 million to build clinics in its supermarkets, and signed partnerships with...
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by Bill George
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for...
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- 07 Jun 2019
- Book
Are You a Digital Manager?
need to build ecosystems, networks with those both inside and outside the organization. We are collecting data on how managers build partnerships, even with other industries, to gain insights into how to drive innovation in their...
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by Martha Lagace
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
problem. Of course, it makes it easier that those companies are industry leaders with unique products customers want regardless of any inducements, says Healy. But he suspects another factor is also at work. "People know they are not...
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by Michael Blanding