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Show Results For
-
All HBS Web
(832)
- People (6)
- News (290)
- Research (342)
- Events (2)
- Multimedia (20)
- Faculty Publications (196)
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- April 2001
- Case
Music Industry Update: April, 2001
By: Jan W. Rivkin
Updates BMG Entertainment.
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Rivkin, Jan W. "Music Industry Update: April, 2001." Harvard Business School Case 701-130, April 2001.
- 2002
- Technical Note
The Recorded Music Industry
By: Marco Bertini, Victoria Carrión and Jose Luis Nueno
- February 2018 (Revised June 2018)
- Case
The Music Academy, Madras
By: V.G. Narayanan
Narayanan, V.G. "The Music Academy, Madras." Harvard Business School Case 118-054, February 2018. (Revised June 2018.)
- May 2008 (Revised September 2009)
- Case
Radiohead: Music at Your Own Price (A)
By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a...
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Keywords:
Music Entertainment;
Price;
Marketing Strategy;
Distribution;
Problems and Challenges;
Online Technology;
Music Industry
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas.
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Keywords:
Communication Intention and Meaning;
Music Entertainment;
Marketing Strategy;
Consumer Behavior;
Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- June 2006 (Revised March 2007)
- Teaching Note
Polyphonic HMI: Mixing Music and Math
By: Anita Elberse
- September 2003
- Teaching Note
Music Industry and the Internet, The (TN)
By: Bharat N. Anand and Estelle S. Cantillon
Teaching Note to (5-703-513).
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Keywords:
Music Industry
- June 2002 (Revised September 2005)
- Case
Online Music Distribution in a Post-Napster World
By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).
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Keywords:
Distribution;
Internet and the Web;
Price;
Marketing Channels;
Service Operations;
Music Industry
Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
- May 2020
- Teaching Note
Street Symphony: Making Human Connections through Music
By: Rohit Deshpandé and John Masko
Teaching Note for HBS Case No. 520-701. The Teaching Note includes a link to the (B) case supplement video that is intended for faculty to use during class.
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- May 2008 (Revised June 2009)
- Supplement
Radiohead: Music at Your Own Price (B)
By: Anita Elberse and Jason Bergsman
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (B)." Harvard Business School Supplement 508-111, May 2008. (Revised June 2009.)
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using...
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Keywords:
Unbundling;
Bundling;
Digital Distribution;
System-of-equations Modeling;
Sales;
Distribution Channels;
Framework;
Mathematical Methods;
Revenue;
Reputation;
Internet and the Web;
System;
E-commerce;
Music Industry;
Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010).
- Article
The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced...
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Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
- April 2010
- Teaching Note
The Globalization of East Asian Pop Music (TN)
By: Jordan I. Siegel
Teaching Note for 708479.
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Keywords:
Music Entertainment;
Business Strategy;
Profit;
Expansion;
Globalization;
Culture;
East Asia;
United States
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055.
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- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419.
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- 2002
- Chapter
Policy Issues Connecting Music Education and Arts Education
By: David E. Myers and Arthur C. Brooks
Myers, David E., and Arthur C. Brooks. "Policy Issues Connecting Music Education and Arts Education." In The New Handbook of Research on Music Teaching and Learning, edited by Richard J. Colwell and Carol P. Richardson, 909–930. New York: Oxford University Press, 2002.
- September 2014 (Revised November 2014)
- Teaching Note
Music and the (Real) World: Thirty Years of MTV
By: Mukti Khaire
- June 2009
- Teaching Note
Radiohead: Music At Your Own Price (A) & (B)
By: Anita Elberse
Teaching Note for 508-110 (A) and 508-111 (B).
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- October 2011 (Revised September 2014)
- Case
Music and the (Real) World: Thirty Years of MTV
By: Mukti Khaire and Eleanor Kenyon
The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries.
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Keywords:
Industry Structures;
Entrepreneurship;
Disruptive Innovation;
Internet and the Web;
Networks
Khaire, Mukti, and Eleanor Kenyon. "Music and the (Real) World: Thirty Years of MTV." Harvard Business School Case 812-041, October 2011. (Revised September 2014.)
- September 2022
- Case
Selling for a Song: Valuing Robert Farrell’s Music Catalog
By: E. Scott Mayfield and Chijioke Orjiakor