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- Faculty Publications (143)
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- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points...
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Carmen Nobel
- 14 Feb 2012
- First Look
First Look: February 14
concurrent with an obesity epidemic, suggesting that low-income communities lacked access not just to food in general, but to healthy foods in particular. Rauch believed he could build a non-profit grocery store model that took advantage of grocery stores' built-in...
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Carmen Nobel
- 10 Nov 2009
- First Look
First Look: Nov. 10
are also consistent with SOX and regulatory actions reducing the incentives to sell ahead of privately known negative news. Bye Bye Bundles: The Unbundling of Music in Digital Channels Author:Anita Elberse Publication:Journal of Marketing...
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Martha Lagace
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
outpaced the growth of the economy, and this disconnect increases as the difference between the corporate income tax rate of the U.S. and the other OECD countries increases. The underlying mechanism is fewer corporate profits being View Details
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Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video...
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Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
preferred ways. The price of output is a crucial determinant of this choice, since it affects the size of the pecuniary benefits: higher prices lead to more integration. Because tariffs increase domestic product prices, this effect provides a novel theoretical View Details
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Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
creative workers don't become so by following a routine. Almost by definition, people in creative fields are more free-spirited than their gray-flannel counterparts. This can generate intense self-motivation on the one hand; but on the other, it can create difficulties...
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by Michael Blanding
- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,...
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Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
Fragmented upstream and downstream channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Such distinctive industrial structures, we show, were a direct result of whether...
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Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
double sales. Should he focus on direct sales or add more channel partners? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817001-PDF-ENG Harvard Business School Case 516-023 Managing Marketing Data at Allstate No abstract...
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Sean Silverthorne
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
scheduled dates—albeit in a modified (virtual) form. NFL scouts had the entire 2019 college football season to evaluate prospects. The NFL Combine, another opportunity to see select recruits in action, went ahead as planned at the start of the year, and recruits are...
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- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off...
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- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
people are a smaller number of big decisions: buying a house, buying a car, dealing with a building contractor, investing for retirement, etc. These consumption decisions tend to be made on an irregular and infrequent basis or are new in structure because of a change...
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by Max H. Bazerman
- 20 Mar 2012
- First Look
First Look: March 20
whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such channels are more...
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Sean Silverthorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
the point, I also wore a gas mask. To put this in some historical perspective, not all that long ago, environmentalism could be described as an underground movement. However, all that began to change in 1969 when 3 million gallons of crude oil spilled into the Santa...
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by Staff
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records...
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Sean Silverthorne
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
reallocation accounts for the majority of aggregate productivity gains, suggesting that ignoring this channel could lead to substantial bias in understanding the nature of gains from multinational production. Publisher's link:...
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Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
to firms that are finding themselves outside the action as the clout of a handful of cities grows. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54944 forthcoming Marketing Science U-Shaped Conformity in Online Social...
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Dina Gerdeman
- 17 Dec 2013
- First Look
First Look: December 17
two studies from an online labor market in the United States, and (3) a laboratory experiment. Our findings suggest that worker productivity is higher on bad rather than good weather days and that cognitive distractions associated with...
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Carmen Nobel
- 06 Mar 2012
- First Look
First Look: March 6
U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas that have transformed industries...
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Sean Silverthorne