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- All HBS Web (379)
- Faculty Publications (48)
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- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions...
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Sean Silverthorne
- 10 Jun 2014
- First Look
First Look: June 10
growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model was more conducive to green corporate strategies than liberal market...
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Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
absolutely not. To be sure, companies in developing countries face serious challenges, including political instability, volatile exchange rates, and an underdeveloped physical infrastructure. More critically, they must contend with three...
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- 20 May 2008
- First Look
First Look: May 20, 2008
Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and Patel is worried that the...
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Martha Lagace
- 05 Jun 2012
- First Look
First Look: June 5
professional and political characteristics of FASB members and SEC commissioners predict the accounting "reliability" and "relevance" of proposed standards. Notably, we find FASB members with backgrounds in financial...
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Sean Silverthorne
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The...
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Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of...
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Sean Silverthorne
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to...
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- 14 Jun 2011
- First Look
First Look: June 14
political road to fiscal crisis; the economics of that crisis and efforts to recover from it; the danger the crisis posed to the euro; cooperation and conflict among European states, the European Central Bank, and the International...
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Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged)...
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Martha Lagace
- 02 Feb 2016
- First Look
February 2, 2016
ownership position (>50%) in the state-owned enterprise (SOE)—something that had not been done before; how much to pay for the stake; and how to ensure commercial, regulatory, and political approval for the deal. Purchase this case:...
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Sean Silverthorne
- 07 Jun 2019
- Book
Are You a Digital Manager?
trustworthy. New technologies do help, but there is still no substitute for face-to-face interactions. It’s a human reality we all need to thoughtfully build into our work processes. There is a leader at a major automaker who realized there was no way his company could...
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by Martha Lagace
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned...
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- 29 Apr 2014
- First Look
First Look: April 29
industry, and without intervention, more might follow. International brand owners, domestic and foreign governments, labor unions, and non-governmental organizations (NGOs) stepped up to discuss their responsibilities for improving...
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Sean Silverthorne
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 08 May 2007
- First Look
First Look: May 8, 2007
Business School Supplement 707-020 Supplements the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707020 Global Climate Change and Emissions Trading Harvard Business School Case 707-015 Global climate change is an...
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Martha Lagace
- 18 Dec 2012
- First Look
First Look: December 18
Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new indication, benign prostatic hyperplasia (BPH), soon to be carried out, the team had to make a decision soon. On its face,...
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Carmen Nobel