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- 2015
- Working Paper
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned...
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Keywords:
Carelessness;
Product Upgrade;
Justification;
Loss;
Consumer Behavior;
Attitudes;
Product;
Ownership
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Harvard Business School Working Paper, No. 15-077, April 2015.
- October 2017
- Article
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence...
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Keywords:
Carelessness;
Product Upgrade;
Ownership;
Justification;
Consumer Behavior;
Attitudes;
Property
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Journal of Marketing Research (JMR) 54, no. 5 (October 2017): 768–784.
- 25 Oct 2016
- Working Paper Summaries
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
- April 1987 (Revised May 1987)
- Supplement
Inland Steel Co. Product Policy (N): 80-Inch Hot Rolling Mill Upgrade Package
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (N): 80-Inch Hot Rolling Mill Upgrade Package." Harvard Business School Supplement 587-147, April 1987. (Revised May 1987.)
- April 1987 (Revised May 1987)
- Supplement
Inland Steel Co. Product Policy (O): Upgrades of the No. 3 and No. 5 Galvanize Lines
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (O): Upgrades of the No. 3 and No. 5 Galvanize Lines." Harvard Business School Supplement 587-148, April 1987. (Revised May 1987.)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research...
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Keywords:
by Carmen Nobel
- October 2019 (Revised June 2020)
- Supplement
Airbus vs. Boeing (G): New Planes and Upgrades (2011)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,...
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Keywords:
Airbus;
Boeing;
Product Development;
Air Transportation;
Projects;
Competition;
Air Transportation Industry;
Manufacturing Industry
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (G): New Planes and Upgrades (2011)." Harvard Business School Supplement 720-382, October 2019. (Revised June 2020.)
- 2020
- Discussion Paper
Acting Now While Preparing for Tomorrow: Competitiveness Upgrading Under the Shadow of COVID-19
By: Christian H.M. Ketels and Peter Clinch
This paper aims to provide policy makers, especially those focused on the longer-term growth potential
of their countries, with an initial framework to think about their action priorities in the context of the
overall COVID-19 response. Our focus is on the...
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Keywords:
Competitiveness;
COVID-19 Pandemic;
Competition;
Government Administration;
Health Pandemics;
Economy;
Supply Chain;
Safety
Ketels, Christian H.M., and Peter Clinch. "Acting Now While Preparing for Tomorrow: Competitiveness Upgrading Under the Shadow of COVID-19." Discussion Paper, Institute for Strategy and Competitiveness, Boston, MA, US, 2020.
- January 1990 (Revised February 1990)
- Case
MSA: The Software Company--Planning the AMAPs Product Line
By: Robert J. Dolan
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should...
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Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.)
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
speed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better meets consumer needs, even an View Details
Keywords:
by John Quelch
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
capabilities in maintaining and upgrading product portfolios through acquisition and divestiture. Acquisitions were financed almost wholly out of retained earnings and income received from divestitures. The...
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- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
scenario in an experiment, most people did indeed choose the longer stick, whereas only 15 percent initially chose the shorter one. However, when the short version was labeled as “newer,” twice as many, about 31 percent, chose it—even though all of the other View Details
- April 2023 (Revised September 2023)
- Case
Apple's iPhone Revolution: Pioneering the Circular Economy
By: George Serafeim
When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and...
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Keywords:
Iphone;
Smartphone;
Waste Management;
Recycling;
Innovation;
Product Upgrade;
Product Life Cycle;
Sustainability;
Climate Impact;
Digital;
Business Model Innovation;
Climate Change;
Information Technology;
Business Model;
Electronics Industry;
Information Technology Industry
Serafeim, George. "Apple's iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Case 123-089, April 2023. (Revised September 2023.)
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional...
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- May 2014
- Article
Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model
By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics...
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Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.
- 2012
- Discussion Paper
Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades
By: Koji Nomura and Tomomichi Amano
Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s...
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Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." Discussion Paper, Keio Economic Observatory, 2012.
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one.
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Keywords:
Decisions;
Resource Allocation;
Product;
Product Development;
Competition;
Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)
- March 1993 (Revised June 1994)
- Case
Intel Corporation: Going into OverDrive
In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the...
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Keywords:
Change Management;
Expansion;
Product Marketing;
Computer Industry;
Semiconductor Industry;
Retail Industry
Dhebar, Anirudh S. "Intel Corporation: Going into OverDrive." Harvard Business School Case 593-096, March 1993. (Revised June 1994.)
- 18 Oct 2016
- First Look
October 18, 2016
the insights it provides. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51754 2016 Journal of Marketing Research 'Be Careless with That!' Availability of Product Upgrades Increases...
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Keywords:
Sean Silverthorne
- October 2012
- Case
Antoine Leboyer and ABR
By: Richard S. Ruback and Royce Yudkoff
Antoine Leboyer (HBS '92) acquired the Swiss-based software company ABR in February 2008. He managed through the recession of 2008-2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software...
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Keywords:
Small Business;
Corporate Finance;
Acquisitions;
Private Equity;
Growth Management;
France;
Switzerland
Ruback, Richard S., and Royce Yudkoff. "Antoine Leboyer and ABR." Harvard Business School Case 213-055, October 2012.