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Show Results For
-
All HBS Web
(1,492)
- People (5)
- News (415)
- Research (786)
- Events (1)
- Multimedia (1)
- Faculty Publications (183)
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- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four...
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Keywords:
Brand Management;
Brand Value;
Turnaround;
Brand Portfolio;
Brand Communication;
Global Brands;
Digital Marketing;
Return On Investment;
Marketing ROI;
Internet Marketing;
Marketing;
Marketing Strategy;
Brands and Branding;
Value;
Growth and Development Strategy;
Investment Return;
Consumer Behavior;
Consumer Products Industry;
Consumer Products Industry;
Japan;
Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- October 2018
- Case
Accomplice: Scaling Early Stage Finance
By: Ramana Nanda, Raffaella Sadun and Olivia Hull
Accomplice, an early-stage venture capital firm based in Boston, is raising its second fund in November 2017. Since 2009, the firm has followed a seed-led investment model, investing in tech companies at the earliest stages, often when products and business models are...
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Keywords:
Early Stage Finance;
Seed Finance;
Scouts;
Venture Capital;
Business Startups;
Private Equity;
Investment Portfolio;
Organizational Structure;
Organizational Change and Adaptation;
Partners and Partnerships;
Networks;
Adaptation;
Corporate Strategy;
Technology;
Financial Services Industry;
Massachusetts;
Boston;
Cambridge;
United States
Nanda, Ramana, Raffaella Sadun, and Olivia Hull. "Accomplice: Scaling Early Stage Finance." Harvard Business School Case 719-403, October 2018.
- 03 Oct 2011
- Research & Ideas
Transforming Manufacturing Waste into Profit
It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn...
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- Research Summary
Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)
An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical...
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- August 2010 (Revised December 2010)
- Case
Malcolm Life Enhances Its Variable Annuities
By: Robert C. Pozen and David J. Pearlman
The case involves an insurance CEO choosing between different designs for a variable annuity product in light of hedging, marketing, and pricing issues. The case provides students with background on the economics and regulation of life insurance and variable annuities....
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Keywords:
Annuities;
Insurance;
Investment Return;
Governing Rules, Regulations, and Reforms;
Product Design;
Insurance Industry;
United States
Pozen, Robert C., and David J. Pearlman. "Malcolm Life Enhances Its Variable Annuities." Harvard Business School Case 311-041, August 2010. (Revised December 2010.)
- December 2014
- Article
Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World
We examine how cross-country differences in product, capital, and labor market competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean...
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Keywords:
Corporate Performance;
Valuation;
Equity Valuation;
Persistence;
Competitive Advantage;
Institutions;
Earnings Management;
Labor Market;
Capital Markets;
Competition;
Profit;
Performance;
Supply and Industry;
Financial Statements;
Government and Politics;
Globalized Markets and Industries
Healy, Paul M., George Serafeim, Suraj Srinivasan, and Gwen Yu. "Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World." Review of Accounting Studies 19, no. 4 (December 2014): 1281–1308.
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into View Details
- May 1997 (Revised May 2004)
- Case
Reto S.A.
By: William J. Bruns Jr.
A company must decide whether to acquire new equipment to offer a new product line. The question is whether equipment will meet return on investment targets considering depreciation and taxation of profits. The equipment is acquired, but one year later better equipment...
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Bruns, William J., Jr. "Reto S.A." Harvard Business School Case 197-102, May 1997. (Revised May 2004.)
- February 2013 (Revised October 2013)
- Case
Investindustrial Exits Ducati
By: Francois Brochet and Karol Misztal
In early 2012, Investindustrial, a European private equity group, publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround...
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Keywords:
Cost vs Benefits;
Private Equity;
Valuation;
Investment Return;
Brands and Branding;
Financial Services Industry;
Motorcycle Industry;
Hong Kong;
Italy
Brochet, Francois, and Karol Misztal. "Investindustrial Exits Ducati." Harvard Business School Case 113-058, February 2013. (Revised October 2013.)
- October 2002 (Revised May 2003)
- Case
Dynatrol Corporation: Andover Assembly Division
By: H. Kent Bowen, Janice H. Hammond and Ramchandran Jaikumar
While grappling with glitches in the design and operation of its production system, Andover Assembly must also launch a new sensor product line to meet ultimatums issued by frustrated Signatron vice presidents. The financial returns of the division are not meeting...
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Keywords:
Production;
Product Development;
Product;
Performance Productivity;
Problems and Challenges;
Factories, Labs, and Plants;
Manufacturing Industry;
United States
Bowen, H. Kent, Janice H. Hammond, and Ramchandran Jaikumar. "Dynatrol Corporation: Andover Assembly Division." Harvard Business School Case 603-050, October 2002. (Revised May 2003.)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
generous return policies motivate distributors to stock your full product line. This is particularly true with unproven new products. Be careful about expanding distribution to lower-priced channels; doing...
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Keywords:
by John Quelch
- September 2022
- Case
ROI vs. ROI: The Grupo Baobá Family Office
By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger
Fernando Scodro, a third-generation member of his family, mulled over the next step in integrating an ESG strategy into his family office’s investment portfolio. While his family office, Grupo Baobá, had made excellent progress in incorporating his family’s values into...
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Keywords:
Impact Investing;
ESG;
Green Building;
Family;
Partnership;
Latin America;
Brazil;
Buildings and Facilities;
Green Buildings;
Family Business;
Family and Family Relationships;
Financial Management;
Partners and Partnerships;
Financial Services Industry;
Brazil;
Latin America
Cohen, Lauren, Hao Gao, Jiawei Ye, and Grace Headinger. "ROI vs. ROI: The Grupo Baobá Family Office." Harvard Business School Case 223-018, September 2022.
- Fall 2018
- Article
The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as...
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Keywords:
Supply Chain Information;
Fit Uncertainty;
Online Retail;
Randomized Field Experiment;
Virtual Fitting Room;
Digital Retail;
Customization and Personalization;
Internet and the Web;
Value;
Performance Improvement;
Apparel and Accessories Industry;
Retail Industry
Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
- January 2002 (Revised September 2002)
- Case
Corporate Renewal in America
By: Bruce R. Scott and Thomas S. Mondschean
Discusses various macroeconomic, regulatory, technological, and financial forces that led to increased corporate restructuring in the United States beginning in the mid-1980s. The U.S. financial system is often viewed as the most developed in the world and a model for...
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Keywords:
Performance Evaluation;
Corporate Governance;
Macroeconomics;
Economic Systems;
Restructuring;
Markets;
Private Sector;
Corporate Finance;
Germany;
Japan;
United States
Scott, Bruce R., and Thomas S. Mondschean. "Corporate Renewal in America." Harvard Business School Case 702-018, January 2002. (Revised September 2002.)
- August 2017
- Article
Catering to Investors Through Security Design: Headline Rate and Complexity
By: Claire Célérier and Boris Vallée
This paper investigates the rationale for issuing complex securities to retail investors. We focus on a large market of investment products targeted exclusively at households: retail-structured products in Europe. We hypothesize that banks strategically use product...
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Célérier, Claire, and Boris Vallée. "Catering to Investors Through Security Design: Headline Rate and Complexity." Quarterly Journal of Economics 132, no. 3 (August 2017): 1469–1508.
- 22 Feb 2008
- Working Paper Summaries
Consumer Demand for Prize-Linked Savings: A Preliminary Analysis
- August 2016 (Revised July 2017)
- Background Note
Brand Portfolio Strategy and Brand Architecture
By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of...
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Keywords:
Brand Management;
Brand Portfolio;
Brand Extension;
Brand Portfolio Strategy;
Brand Architecture;
Consumer Behavior;
Marketing;
Brands and Branding;
Marketing Strategy
Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
their purchase positively and less likely to return it. In fact, both star ratings and return rates improved by over 3 percent. “It takes time for the search tool to actually increase search effectiveness in...
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- Article
The Implications of Working Without an Office
By: Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn and Ben Waber
In early 2020, the world began what is undoubtedly the largest work-from-home experiment in history. Now, as countries reopen but COVID-19 remains a major threat, organizations are wrestling with whether and how to have workers return to their offices. Business leaders...
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Keywords:
Remote Work;
Work From Home (WFH);
Employees;
Working Conditions;
Health Pandemics;
Performance Productivity;
Creativity
Bernstein, Ethan, Hayley Blunden, Andrew Brodsky, Wonbin Sohn, and Ben Waber. "The Implications of Working Without an Office." Special Issue on The New Reality of WFH. Harvard Business Review: The Big Idea (July 2020).
- November 2016 (Revised December 2016)
- Case
Anthology: Pivoting the Business Model
By: Shikhar Ghosh and Christopher Payton
In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,...
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Keywords:
Mergers & Acquisitions;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Mobile and Wireless Technology;
Internet and the Web;
Mergers and Acquisitions;
Business Exit or Shutdown;
Fairness;
Valuation;
Consumer Products Industry;
Consumer Products Industry;
North America;
United States;
Seattle
Ghosh, Shikhar, and Christopher Payton. "Anthology: Pivoting the Business Model." Harvard Business School Case 817-066, November 2016. (Revised December 2016.)