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All HBS Web
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- People (1)
- News (83)
- Research (151)
- Events (1)
- Multimedia (1)
- Faculty Publications (34)
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- December 2004 (Revised August 2005)
- Exercise
Orientation to the Public Image Assessment Exercise
By: Robin J. Ely
The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process...
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Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
- April 2006
- Teaching Note
Managing a Public Image (TN)
By: Robin J. Ely
Keywords:
Public Relations Industry
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
appearance, but how do you manage something like skin color? Roberts will present her research, called "Changing Faces: Professional Image Construction in Diverse Organizational Settings," in the October issue of the Academy of...
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Keywords:
by Mallory Stark
- May 2014
- Case
Goldman Sachs: Anchoring Standards After the Financial Crisis
By: Rajiv Lal and Lisa Mazzanti
Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a...
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Keywords:
Brand Management;
Public Image;
Corporate Accountability;
Reputation;
Standards;
Financial Crisis;
Brands and Branding;
Banking Industry;
Financial Services Industry
Lal, Rajiv, and Lisa Mazzanti. "Goldman Sachs: Anchoring Standards After the Financial Crisis." Harvard Business School Case 514-020, May 2014.
- August 1990
- Case
NASA After Challenger: Restoring an Image
By: Stephen A. Greyser and Norman Klein
In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and...
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Keywords:
Communication Strategy;
Policy;
Business and Community Relations;
Situation or Environment;
Conflict Management
Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990.
- December 2004 (Revised April 2006)
- Case
Managing a Public Image: Kevin Knight
By: Robin J. Ely and Ingrid Vargas
Kevin Knight recounts an uncomfortable situation he faced as an African-American student at Harvard Business School. Concerned with maintaining an image as a calm and rational person, he is appalled when he finds himself in a heated classroom exchange in defense of an...
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Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Kevin Knight." Harvard Business School Case 405-053, December 2004. (Revised April 2006.)
- December 2004 (Revised August 2005)
- Case
Managing a Public Image: Sophie Chen
By: Robin J. Ely and Ingrid Vargas
Sophie Chen, an Asian-American MBA student at Harvard Business School, describes a professional situation in which she was unable to mentor a junior person effectively because she disapproved of the way her Asian-American mentee conformed to an ethnic stereotype....
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Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Sophie Chen." Harvard Business School Case 405-052, December 2004. (Revised August 2005.)
- Article
National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry
By: Geoffrey Jones and Simon Mowatt
This article examines why organic agriculture and food consumption developed more strongly in some countries than others between the 1970s and the 2000s. The focus is the limited growth of the New Zealand organic sector, which contrasts with countries such as Denmark,...
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Keywords:
Industrial Organization;
Chinitz;
Agglomeration;
Clusters;
Cities;
Mines;
Political Economy;
FDI;
Agribusiness Industry;
Agriculture;
Agribusiness;
Entrepreneurship;
Business History;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Retail Industry;
New Zealand;
Denmark
Jones, Geoffrey, and Simon Mowatt. "National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry." Business History 58, no. 8 (2016): 1262–1288.
- May 2018
- Article
Incentives for Prosocial Behavior: The Role of Reputations
By: Christine L. Exley
Do monetary incentives encourage volunteering? Or, do they introduce concerns about appearing greedy and crowd out the motivation to volunteer? Since the importance of such image concerns is normally unobserved, the answer is theoretically unclear, and corresponding...
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Keywords:
Incentives;
Image Motivation;
Volunteer;
Prosocial Behavior;
Altruism;
Gender;
Reputations;
Motivation and Incentives;
Behavior;
Perception;
Reputation
Exley, Christine L. "Incentives for Prosocial Behavior: The Role of Reputations." Management Science 64, no. 5 (May 2018): 2460–2471.
- December 2004 (Revised April 2006)
- Case
Managing a Public Image: Rob Thomas
By: Robin J. Ely and Ingrid Vargas
Rob Thomas describes some of the challenges he has faced as a white, middle-aged man who is managing director of a mid-size consulting firm where he is committed to increasing staff gender and racial diversity. Unwilling to risk the disapproval of any constituency,...
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Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Rob Thomas." Harvard Business School Case 405-054, December 2004. (Revised April 2006.)
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...
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Keywords:
Stereotype;
Body Image;
Female;
Self-Esteem;
Brands and Branding;
Mission and Purpose;
Advertising Campaigns;
Gender;
Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the...
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- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and...
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- November 2018 (Revised February 2019)
- Case
Israel at 70: Is it Possible to (re)Brand a Country?
By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry...
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Keywords:
Branding;
Brand Management Of Places;
Nation Branding;
Brand Positioning;
Public Diplomacy;
Marketing Communication;
Brands and Branding;
Marketing Communications;
Perception;
Change;
Israel
Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)
- January 2007 (Revised July 2007)
- Case
Clear Channel Communications, Inc.
By: Felix Oberholzer-Gee and Carole Winkler
Discusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation...
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Keywords:
History;
Media;
Performance Effectiveness;
Public Opinion;
Business and Government Relations;
Media and Broadcasting Industry;
United States
Oberholzer-Gee, Felix, and Carole Winkler. "Clear Channel Communications, Inc." Harvard Business School Case 707-523, January 2007. (Revised July 2007.)
- Article
Positioning The Nation State
By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing...
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Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
appear prosocial and not to appear greedy—relates to individuals' volunteer reputations. Experimental results support this possibility. Individuals with past histories of volunteering are less responsive to image concerns if their...
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Keywords:
Sean Silverthorne
- 26 Aug 2008
- First Look
First Look: August 26, 2008
with studies of immigration's impact for the public sector of host countries. Download the paper: http://www.hbs.edu/research/pdf/09-013.pdf Cases & Course MaterialsAbraaj Capital Harvard Business School Case 809-008 Abraaj Capital...
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Keywords:
Sean Silverthorne
- spring 2007
- Article
Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970
Around 1960, the first independent African nations emerged, marking the beginning of the momentous political event that, among other things, would change the visual representations and the copy of advertisements. Development, modernity, and industrialization became...
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Decker, Stephanie. "Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970." Business History Review 81, no. 1 (Spring 2007): 59–86.
- Research Summary
Corporate Reputation
Stephen A. Greyser is undertaking an empirical analysis of
corporate reputation based on interviews conducted by Opinion Research
Corporation with more than four thousand executives in nineteen
countries. His study is examining public awareness of, familiarity
with,...
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