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All HBS Web
(421)
- People (1)
- News (90)
- Research (251)
- Events (2)
- Multimedia (1)
- Faculty Publications (83)
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- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing Channels;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Public Sector;
Marketing Communications;
Marketing Strategy;
Digital Marketing;
Public Administration Industry;
Public Administration Industry;
Public Administration Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Viral Marketing;
Advertising;
Marketing Communications;
Social Marketing;
Digital Marketing;
Public Administration Industry;
Public Administration Industry;
Public Administration Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
Harvard business and public health students called Consumers, Corporations and Public Health, says food safety is more challenging than ever for three reasons: The...
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- 2012
- Article
Exploring Re-Identification Risks in Public Domains
By: Aditi Ramachandran, Lisa Singh, Edward Porter and Frank Nagle
While re-identification of sensitive data has been studied extensively, with the emergence of online social networks and the popularity of digital communications, the ability to use public data for re-identification has increased. This work begins by presenting two...
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- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in...
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- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
too often still result in decisions that take scant account of public health and whether the health of individual citizens is being advanced. When worker safety is jeopardized by unenforced building codes or...
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- 2017
- Casebook
Public Health Preparedness: Case Studies in Policy and Management
By: Arnold M. Howitt, Dutch Leonard and David W. Giles
This book provides detailed accounts of a range of public health emergencies. Topics range from natural disasters, to infectious diseases, to pandemics, and more. With chapters on Superstorm Sandy, H1N1, the Ebola virus, and bioterrorism, these cases cover major areas...
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Keywords:
Health Care and Treatment;
Health Pandemics;
Natural Disasters;
Safety;
Public Sector;
Policy;
Management
Howitt, Arnold M., Dutch Leonard and David W. Giles, eds. Public Health Preparedness: Case Studies in Policy and Management. Washington, DC: American Public Health Association, 2017.
- 21 Sep 2012
- Working Paper Summaries
Public Procurement and the Private Supply of Green Buildings
Keywords:
by Timothy Simcoe & Michael W. Toffel
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
Academic business research typically travels one-way. From government agencies, scholars gather and process data—say on workplace safety or environmental pollution—perform analysis, and publish the results. Rarely, however, do they take...
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Keywords:
by Michael Blanding
- 02 Sep 2014
- Research & Ideas
Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping
startup funds—and what allowed them to take the risk of launching a company." Curiosity eventually led to his doctoral dissertation: a series of studies showing a definitive link between the social safety net and entrepreneurship. In...
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- 2013
- Article
Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews
By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca
Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to...
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Keywords:
Safety;
Food;
Governance Compliance;
Mathematical Methods;
Applications and Software;
Public Administration Industry;
Public Administration Industry;
Public Administration Industry
Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca. "Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews." Proceedings of the Conference on Empirical Methods in Natural Language Processing (2013): 1443–1448.
- 2009
- Working Paper
An Ounce of Prevention: The Power of Public Risk Management in Stabilizing the Financial System
By: David A. Moss
The magnitude of the current financial crisis reflects the failure of an economic and regulatory philosophy that had proved increasingly influential in policy circles over the past three decades.
This paper suggests (1) that contrary to the prevailing wisdom,... View Details
Keywords:
Financial Crisis;
Financial Institutions;
Governing Rules, Regulations, and Reforms;
Risk Management;
Business and Government Relations;
Balance and Stability
Moss, David A. "An Ounce of Prevention: The Power of Public Risk Management in Stabilizing the Financial System." Harvard Business School Working Paper, No. 09-087, January 2009.
- March 2014
- Teaching Note
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald...
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- November 2017
- Case
Loss Prevention at Mac's Convenience Stores (A)
By: Francesca Gino, Katherine DeCelles and Olivia Hull
Faced with a persistent robbery problem at his convenience store company, Sean Sportun, security and loss prevention manager at Mac’s of Central Canada, looked to standardize safety measures and devise a new way of preventing employee injury. But as a 32-year old with...
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Keywords:
Public Relations;
Community Relations;
Change Management;
Working Conditions;
Leading Change;
Training;
Knowledge Dissemination;
Crime and Corruption;
Law Enforcement;
Legal Liability;
Business and Community Relations;
Retail Industry;
Canada
Gino, Francesca, Katherine DeCelles, and Olivia Hull. "Loss Prevention at Mac's Convenience Stores (A)." Harvard Business School Case 918-001, November 2017.
- May 24, 2016
- Article
Build a Culture of Health
By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;...
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Keywords:
Public Health;
Four Pillars;
Public Health Footprint;
Culture Of Health Plan Of Action;
Change;
Education;
Health;
Human Resources;
Knowledge;
Labor;
Leadership;
Management;
Operations;
Outcome or Result;
Personal Development and Career;
Programs;
Risk and Uncertainty;
Strategy;
Value;
Consumer Products Industry;
Chemical Industry;
Health Industry;
United States;
Europe
Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
- March 2018 (Revised May 2018)
- Case
Celgene
By: Malcolm Baker and Emily McComb
In February 2011, Adam Koppel, a managing director at Brookside Capital, the public equity arm of Bain Capital, must decide whether to increase or exit the firm’s position in Celgene Corporation. News has emerged that raises potential safety concerns associated with...
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Keywords:
Life Sciences;
Biotechnology;
Public Market Investing;
Celgene;
Revlimid;
Hedge Fund;
Growth Stocks;
Valuation;
Investment;
Decision Choices and Conditions;
Analysis;
Biotechnology Industry
Baker, Malcolm, and Emily McComb. "Celgene." Harvard Business School Case 218-094, March 2018. (Revised May 2018.)
- April 2018
- Supplement
Celgene
By: Malcolm Baker and Emily R. McComb
In February 2011, Adam Koppel, a Managing Director at Brookside Capital, the public equity arm of Bain Capital, must decide whether to increase or exit the firm’s position in Celgene Corporation. News has emerged that raises potential safety concerns associated with...
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- October 2018 (Revised September 2020)
- Case
Testing Autonomy in Pittsburgh
By: Mitchell Weiss and Brittany Urick
Pittsburgh’s mayor had been among the first to welcome self-driving vehicles but was now one of many needing to react after a pedestrian fatality involving an autonomous Uber in Arizona. He had originally preferred to roll out “the red carpet” instead of the “red...
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Keywords:
Public Entrepreneurship;
Government Innovation;
Government Experimentation;
Autonomous Vehicles;
Mayor;
Mayor Peduto;
Cities;
Mobility;
Automation;
Uber;
Argo Ai;
Aurora Innovation;
Aptiv;
Entrepreneurship;
Public Sector;
Innovation and Invention;
Transportation;
City;
Safety;
Business and Government Relations;
Transportation Industry;
Auto Industry;
United States;
Pennsylvania;
Pittsburgh
Weiss, Mitchell, and Brittany Urick. "Testing Autonomy in Pittsburgh." Harvard Business School Case 819-059, October 2018. (Revised September 2020.)
- Article
Health Equity, Schooling Hesitancy, and the Social Determinants of Learning
By: Meira Levinson, Alan C. Geller, Joseph G. Allen and John D. Macomber
At least 62 million K-12 students in North America—disproportionately low-income children of color— have been physically out of school for over a year due to the COVID-19 pandemic. These children are at risk of significant academic, social, mental, and physical harm...
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Keywords:
COVID-19;
Public Health;
Air Quality;
Social Determinants Of Health;
Schooling Hesitancy;
Vaccine Hesitancy;
Racial Injustice;
Inequity;
Inequality;
Health Pandemics;
Education;
Health Care and Treatment;
Policy;
Race;
Equality and Inequality
Levinson, Meira, Alan C. Geller, Joseph G. Allen, and John D. Macomber. "Health Equity, Schooling Hesitancy, and the Social Determinants of Learning." Art. 100032. Lancet Regional Health – Americas 2 (October 2021).
- January 2017
- Case
The Six CEOs of Tyco International Ltd.
By: John R. Wells and Gabriel Ellsworth
In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco...
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Keywords:
Tyco;
Dennis Kozlowski;
Edward Breen;
Fire Safety;
Fire Protection;
Security;
Packaging;
Securities And Exchange Commission;
Fraud;
Accounting;
Accounting Audits;
Earnings Management;
Financial Statements;
Goodwill Accounting;
Acquisition;
Mergers and Acquisitions;
Business Conglomerates;
Business Divisions;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Headquarters;
Business Model;
Business Organization;
For-Profit Firms;
Restructuring;
Crime and Corruption;
Engineering;
Applied Optics;
Chemicals;
Construction;
Metals and Minerals;
Ethics;
Finance;
Cash Flow;
Public Equity;
Stock Options;
Financing and Loans;
Initial Public Offering;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalized Firms and Management;
Multinational Firms and Management;
Corporate Accountability;
Corporate Disclosure;
Health Care and Treatment;
Business History;
Executive Compensation;
Selection and Staffing;
Courts and Trials;
Lawfulness;
Lawsuits and Litigation;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Market Entry and Exit;
Public Ownership;
Problems and Challenges;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Consolidation;
Corporate Strategy;
Diversification;
Expansion;
Horizontal Integration;
Value;
Chemical Industry;
Construction Industry;
Consumer Products Industry;
Electronics Industry;
Energy Industry;
Industrial Products Industry;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Mining Industry;
Pharmaceutical Industry;
Semiconductor Industry;
Telecommunications Industry;
Utilities Industry;
Republic of Ireland;
Switzerland;
Bermuda;
United States;
New Hampshire
Wells, John R., and Gabriel Ellsworth. "The Six CEOs of Tyco International Ltd." Harvard Business School Case 717-459, January 2017.