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- 27 Apr 2015
- Lessons from the Classroom
Leadership Lessons From Outer Space
and these companies are meeting market demand, it's a good thing," he said. "The more space flights we do, the more we'll bring costs down." Some of the audience questions were less related to...
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- November 2016 (Revised September 2018)
- Case
Elon Musk's Big Bets
By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture...
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Keywords:
Electric Vehicles;
Batteries;
Solar Power;
Strategy;
Execution;
Technology;
Space Flight;
Tesla;
SolarCity;
SpaceX;
Elon Musk;
Information Technology;
Risk and Uncertainty;
Expansion;
Renewable Energy;
Investment;
Manufacturing Industry;
Green Technology Industry;
Auto Industry;
Aerospace Industry;
Battery Industry
Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
- May 2019
- Case
Elon Musk's Big Bets Update, 2019
By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019.
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Keywords:
Electric Vehicles;
Batteries;
Solar Power;
Execution;
Space Flight;
Tesla;
SolarCity;
SpaceX;
Elon Musk;
Information Technology;
Risk and Uncertainty;
Expansion;
Renewable Energy;
Strategy;
Investment;
Manufacturing Industry;
Green Technology Industry;
Auto Industry;
Aerospace Industry;
Battery Industry
Yoffie, David B., and Daniel Fisher. "Elon Musk's Big Bets Update, 2019." Harvard Business School Case 719-512, May 2019.
- April 2004 (Revised May 2010)
- Case
Columbia's Final Mission
By: Richard M.J. Bohmer, Amy C. Edmondson, Michael Roberto, Laura Feldman and Erika Ferlins
Describes the 16-day final mission of the space shuttle Columbia in January 2003 in which seven astronauts died. Includes background on NASA and the creation of the human space flight program, including the 1970 Apollo 13 crisis and 1986 Challenger disaster. Examines...
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Keywords:
Leadership;
Crisis Management;
Management Skills;
Organizational Culture;
Groups and Teams;
Behavior;
Aerospace Industry
Bohmer, Richard M.J., Amy C. Edmondson, Michael Roberto, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Case 304-090, April 2004. (Revised May 2010.)
- March 2005 (Revised May 2009)
- Case
Columbia's Final Mission
By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space...
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Keywords:
Decision Choices and Conditions;
Leadership;
Crisis Management;
Management Teams;
Organizational Culture;
Aerospace Industry
Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting while your section is called,...
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- 31 May 2016
- HBS Case
Who Owns Space?
have carried out resupply missions to the International Space Station, and both Blue Origin and SpaceX have safely landed rockets back on Earth after flights into space, a key step toward lowering the cost...
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- October 2022
- Case
Spaceport America, Public Sector Risk-taking, and Political Accountability (A)
By: Matthew Weinzierl, Dava Newman, Rebecca Browder and Angela Acocella
Sitting quietly in the heart of the New Mexico desert in the summer of 2014, Spaceport America (SA) housed little of the activity its supporters anticipated when opening its hangar doors in 2011. Despite $1 million in annual rent from Virgin Galactic, British...
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Keywords:
Funding Sources;
Risk and Uncertainty;
Public Sector;
Business and Government Relations;
Factories, Labs, and Plants;
Aerospace Industry;
New Mexico
Weinzierl, Matthew, Dava Newman, Rebecca Browder, and Angela Acocella. "Spaceport America, Public Sector Risk-taking, and Political Accountability (A)." Harvard Business School Case 723-011, October 2022.
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
employ to successfully return to the Red Planet. The case, "Mission to Mars," looks at changes the space agency has made not only recently but also over several decades as it followed a faster, simpler approach to program...
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Keywords:
by Sean Silverthorne
- 18 Apr 2023
- Research & Ideas
What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'
Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries...
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- 12 Dec 2023
- Research & Ideas
COVID Tested Global Supply Chains. Here’s How They’ve Adapted
addition, there has also been some very preliminary evidence of reshoring amid plans to boost semiconductor manufacturing in the US, says Alfaro, whose research shows that worker headcounts in that space rose by 1.9 percent in the US...
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Keywords:
by Scott Van Voorhis
- 08 Mar 2011
- First Look
First Look: March 8
tinkerers from across the globe led to a process of cumulative innovation unhindered by rivalry operating through the intellectual property rights system. Yet in 1903, the year the Wright Brothers achieved controlled sustained flight at...
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Keywords:
Sean Silverthorne
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
reality is that we don’t really know if commercial space flight will ultimately be a money maker, how many competitors will fit in the market, or what demand will be for consumers taking off on View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
medical field is another domain with a lot to gain from being able to predict patient flow better. “At the end of the day it’s all about decision-making,” Grushka-Cockayne says. “Why we care about a better prediction is to make better and more informed decisions.”...
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in...
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Keywords:
by Dina Gerdeman
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
Recent high-profile financial meltdowns at Bitcoin, Celsius, and Terraform Labs, which together wiped out hundreds of billions in market value, helped trigger a flight from the cryptocurrency market, driving its value from $2.9 trillion...
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- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
only player, but it should try to become the first player that comes to mind when customers, analysts, or the media think about the new market category. McDonald points to recent examples such as SpaceX in commercial space View Details
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
Andreas Haas How Does an Organization Like Boeing Coordinate Work Under Intense Competitive Pressure? Our case study on Boeing this month unfolded in real time, leading up to a second critical glitch on one of their products, this time its View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting for delayed View Details
Keywords:
by John S. Rosenberg
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
many brands have hits and misses when they extend beyond their core franchise. Richard Branson, for example, has done very well with Virgin airlines but other Virgin ventures, such as Virgin Money and Virgin trains, have performed poorly. Branson, however, never set up...
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