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All HBS Web
(3,035)
- People (14)
- News (998)
- Research (1,244)
- Events (7)
- Multimedia (40)
- Faculty Publications (462)
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- 2014
- Article
Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off
By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton
While a great deal of research has shown that people with more money are somewhat happier
than people with less money, our research demonstrates that how people spend their money also matters for their happiness. In particular, both correlational and...
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Keywords:
Prosocial Spending;
Well-being;
Happiness;
Money;
Spending;
Welfare;
Philanthropy and Charitable Giving
Dunn, Elizabeth W., Lara B. Aknin, and Michael I. Norton. "Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off." Current Directions in Psychological Science 23, no. 1 (February 2014): 41–47.
- August 2020
- Article
Does Spending Money on Others Promote Happiness? A Registered Replication Report
By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage...
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Aknin, Lara B., Elizabeth W. Dunn, Jason Proulx, Iris Lok, and Michael I. Norton. "Does Spending Money on Others Promote Happiness? A Registered Replication Report." Journal of Personality and Social Psychology 119, no. 2 (August 2020).
- Article
Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness
By: Lara B. Aknin, Elizabeth W. Dunn and Michael I. Norton
We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants...
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Aknin, Lara B., Elizabeth W. Dunn, and Michael I. Norton. "Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness." Journal of Happiness Studies 13, no. 2 (April 2012): 347–355.
- 2013
- Article
Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal
By: Lara B. Aknin, Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James and Michael I. Norton
This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined...
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Keywords:
Prosocial Spending;
Psychological Universal;
Prosocial Behavior;
Well-being;
Happiness;
Spending;
Philanthropy and Charitable Giving;
Canada;
Uganda;
South Africa;
India
Aknin, Lara B., Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James, and Michael I. Norton. "Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal." Journal of Personality and Social Psychology 104, no. 4 (April 2013): 635–652.
- 02 Jun 2008
- Research & Ideas
Spending on Happiness
Can money buy you happiness? Yes—so long as you spend the money on someone else. According to new research, giving other people even as little as $5 can lead to increased well-being for the giver. That's the insight into the secret of...
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Keywords:
by Sarah Jane Gilbert
- April 2013
- Article
Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending
By: Lara B. Aknin, Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant and Michael I. Norton
When does giving lead to happiness? Here, we present two studies demonstrating that the
emotional benefits of spending money on others (prosocial spending) are unleashed when
givers are aware of their positive impact. In Study 1, an experiment using real...
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Keywords:
Prosocial Spending;
Prosocial Impact;
Subjective Well Being;
Donations;
Happiness;
Philanthropy and Charitable Giving
Aknin, Lara B., Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant, and Michael I. Norton. "Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending." Journal of Economic Behavior & Organization 88 (April 2013): 90–95.
- September 2018
- Article
Religious Shoppers Spend Less Money
By: Didem Kurt, J. Jeffrey Inman and Francesca Gino
Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity:...
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Kurt, Didem, J. Jeffrey Inman, and Francesca Gino. "Religious Shoppers Spend Less Money." Journal of Experimental Social Psychology 78 (September 2018): 116–124.
- 2013
- Book
Happy Money: The Science of Happier Spending
By: Elizabeth Dunn and Michael Norton
If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of...
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Dunn, Elizabeth, and Michael Norton. Happy Money: The Science of Happier Spending. New York: Simon & Schuster, 2013.
- 14 Dec 2010
- Op-Ed
Tax US Companies to Spur Spending
indecision becomes widespread, it can quickly become self-reinforcing. Recent record corporate profits will only exacerbate this situation. If chief executives and chief financial officers are goaded into spending that cash, the economy...
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Keywords:
by Mihir A. Desai
- Article
Tax and Spend (Please)
By: Amar Bhidé
Bhidé, Amar. "Tax and Spend (Please)." Project Syndicate (November 4, 2004).
- 24 May 2010
- Research & Ideas
Stimulus Surprise: Companies Retrench When Government Spends
Recent research at Harvard Business School began with the premise that as a state's congressional delegation grew in stature and power in Washington, D.C., local businesses would benefit from the increased federal spending sure to come...
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Keywords:
by Sean Silverthorne
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
Video directed and produced by Joanie Tobin In their book Happy Money: The Science of Smarter Spending, authors Elizabeth Dunn and Michael Norton draw on years of quantitative and qualitative research to explain how money can buy happiness, but only if we View Details
Keywords:
by Carmen Nobel
- 2013
- Article
Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending
By: Lara B. Aknin, Elizabeth W. Dunn, Gillian M. Sandstrom and Michael I. Norton
When are the emotional benefits of generous behavior most likely to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after...
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Keywords:
Money;
Prosocial Spending;
Social Connection;
Well-being;
Donations;
Charitable Giving;
Warm Glow;
Social Relationships;
Gift Giving;
Happiness;
Relationships;
Philanthropy and Charitable Giving;
Society
Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton. "Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending." International Journal of Happiness and Development 1, no. 2 (2013): 155–171.
- Article
Spending Variation Among ACOs in the Medicare Shared Savings Program
By: Michael Anne Kyle, J. Michael McWilliams, Mary Beth Landrum, Bruce E. Landon, Paul Trompke, David J. Nyweide and Michael E. Chernew
OBJECTIVES: Understanding variation in spending across organizations, rather than across geographic areas, is important because care is delivered by organizations and interventions increasingly focus on organizations. Accountable care organizations (ACOs) are...
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Keywords:
Medicare;
Accountable Care Organizations;
ACOs;
Health Care and Treatment;
Spending;
Analysis
Kyle, Michael Anne, J. Michael McWilliams, Mary Beth Landrum, Bruce E. Landon, Paul Trompke, David J. Nyweide, and Michael E. Chernew. "Spending Variation Among ACOs in the Medicare Shared Savings Program." American Journal of Managed Care 26, no. 4 (April 2020): 170–175.
- December 10, 2010
- Editorial
Tax U.S. Companies into Spending
By: Mihir Desai
Desai, Mihir. "Tax U.S. Companies into Spending." Washington Post (December 10, 2010), A25.
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card...
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Keywords:
Decision Choices and Conditions;
Credit;
Personal Finance;
Spending;
Taxation;
Consumer Behavior;
United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- 10 Apr 2008
- Working Paper Summaries
Where Does it Go? Spending by the Financially Constrained
- Article
Spending Money on Others Promotes Happiness
By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton
Dunn, Elizabeth W., Lara B. Aknin, and Michael I. Norton. "Spending Money on Others Promotes Happiness." Science 319, no. 5870 (March 21, 2008): 1687–1688.
- May 2009 (Revised December 2009)
- Case
Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past...
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Keywords:
Communication Strategy;
Quantitative Analysis;
Consumer Marketing;
Marketing Planning;
Product Management;
Sales Promotions;
Program Budgeting;
Marketing Strategy;
Advertising;
Product Marketing;
Budgets and Budgeting;
Sales;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)