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All HBS Web
(238)
- People (1)
- News (58)
- Research (85)
- Multimedia (3)
- Faculty Publications (41)
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- 17 Jun 2002
- Research & Ideas
Entrepreneurship in Asia and Foreign Direct Investment
domestic firms in part due to a deliberate governmental bias against private local firms, mainly in the 1960s and 1970s, he continued, so foreign firms held a more substantial relative advantage. But in Taiwan, the government provided a View Details
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by Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
generating sponsorship revenue? KCON LA and KCON Tokyo have made a profit for multiple years in a row, and KCON NY was in the black for the first time in 2016, but other KCONs lost money. What can they do to further grow the Bibigo brand...
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Carmen Nobel
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers...
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- 06 Mar 2019
- Sharpening Your Skills
Has the Glass Ceiling Been Broken (or at Least Cracked)?
Self-ConfidenceResearchers believe gender stereotypes hold women back in the workplace. Katherine Coffman's research adds a new twist: They can even cause women to question their own abilities. Sponsorship Programs Could Actually Widen...
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by Sean Silverthorne
- 05 Jul 2016
- First Look
July 5, 2016
creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of the case study reported here is to explore key dimensions of value...
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Sean Silverthorne
- 20 Oct 2015
- First Look
October 20, 2015
communication is possible. Hence, the other-regarding composition of a team of workers has complex consequences for organizational performance. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=49874 Corporate View Details
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Sean Silverthorne
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
ads, billboards, and sponsorships in a month. In other words, this would make FIFA the seventh largest business in the world, after Britain's BP and before Japan's Toyota, when compared on an annual basis. The business of soccer has a...
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
execution of that strategy. Considering the limited free time an athlete like Sharapova has in a year filled with training sessions and tournaments across the globe—less than 20 days remain for sponsorship commitments—I found it...
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- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
for example, that McDonald’s is going to sponsor the game’s rollout in Japan. I imagine it could fundamentally change the face of things like sponsorship and mobile advertising. We haven’t begun to see the most outrageous applications of...
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- 25 Jan 2000
- Research & Ideas
Strategic Alliances
Timberland's sponsorship of City Year events and City Year–organized projects for Timberland employees—that made clear their mutual interest in making a positive impact on society. By the third, or integrative, stage of a relationship...
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by Nancy O. Perry
- 21 Feb 2017
- First Look
First Look at New Research: February 21
insight from behavioral economists and organizational consultants is also included. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52264 December 2016 Journal of Business and Policy Research Corporate Sponsorship in...
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Carmen Nobel
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
Utku Ünver explain in a paper, factors such as contracts, control of stadiums, and corporate sponsorship effectively tied the hands of the National Collegiate Athletic Association (NCAA) into a system of early matching of teams....
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- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
audience mix, as does the element of national pride that comes with victory and the emotional flag-raising ceremony that follows. The brand power of the Olympics is also fueled by business and marketer attention, especially sponsorship...
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- 18 Oct 2016
- First Look
October 18, 2016
an overall sponsorship deal with the NBA. With his Stance deal coming up for renewal in October 2016, what kind of deal should Wade and Joseph-Metelus propose to Stance? And how would a newly structured partnership fit into Wade’s overall...
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Sean Silverthorne
- 12 Nov 2008
- First Look
First Look: November 12, 2008
sponsorship (PE-backed firms) and those that do not (non-PE-backed firms). The findings indicate that PE-backed firms generally have higher earnings quality than those that do not have PE sponsorship, engage less in earnings management,...
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Martha Lagace
- 05 Nov 2021
- Op-Ed
How to Tap the Talent Automated HR Platforms Miss
As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process....
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by Joseph B. Fuller
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
they want their brands associated with the Olympic movement, the Olympic logo, and the worldwide footprint the Games make in the global economy. John Hancock, for example, will continue to leverage that cachet this spring with its View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
would prove to be one of these “bright spots.” Not quite 50 people had registered for the free event, and there was no guarantee that they would attend. Sponsorships for the event had been slow to materialize. The eight challenges that...
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Sean Silverthorne
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
the sponsorship of Adams, and armed with funding from XTV, Domit got the opportunity to develop his strategy outside Xerox's internal development units. Domit became the CEO of AWP, which gave him the resources to turn the...
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by Henry Chesbrough
- 28 Feb 2012
- First Look
First Look: Feb. 28
company Vendanta, and the Sustainable Stock Exchange Initiative under the sponsorship of the UN Principles for Responsible Investment. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112047-PDF-ENG Ingrid Johnson and Nedbank...
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Sean Silverthorne