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- All HBS Web (1,233)
- Faculty Publications (345)
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- 11 Jan 2021
- Research & Ideas
Is A/B Testing Effective? Evidence from 35,000 Startups
Startups that use A/B testing scale more quickly, launch more products, and attract more venture capital, according to recent research. But not all startups enjoy these benefits. Early-stage startups using experimentation View Details
Keywords:
by Kristen Senz
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one.
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Keywords:
Decisions;
Resource Allocation;
Product;
Product Development;
Competition;
Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)
- September 2012 (Revised December 2013)
- Case
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)
By: Juan Alcacer and Kerry Herman
In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to...
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Keywords:
Strategic Positioning;
Location Choices;
Location Strategies;
Technology;
Geographic Location;
Global Strategy;
Information Technology;
Strategy;
Technology Industry;
United States;
China;
India;
Thailand;
Viet Nam
Alcacer, Juan, and Kerry Herman. "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)." Harvard Business School Case 713-406, September 2012. (Revised December 2013.)
- 06 Sep 2019
- Working Paper Summaries
Experimentation and Startup Performance: Evidence from A/B Testing
- December 2014
- Article
Location Strategies for Agglomeration Economies
By: Juan Alcácer and Wilbur Chung
Geographically concentrated industry activity creates pools of skilled labor and specialized suppliers, and increases opportunities for knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of...
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Keywords:
Location Strategies;
Location Choices;
Agglomeration Economies;
Strategy;
Value Creation;
Geographic Location;
Industry Clusters;
Microeconomics;
Manufacturing Industry;
United States
Alcácer, Juan, and Wilbur Chung. "Location Strategies for Agglomeration Economies." Strategic Management Journal 35, no. 12 (December 2014): 1749–1761.
- 03 Mar 2008
- Working Paper Summaries
Testing a Purportedly More Learnable Auction Mechanism
- March 2008
- Article
Testing a Purportedly More Learnable Auction Mechanism
We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism,...
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Milkman, Katherine L., James Burns, David Parkes, Gregory M. Barron, and Kagan Tumer. "Testing a Purportedly More Learnable Auction Mechanism." Special Issue on Theoretical, Empirical and Experimental Research on Auctions. Applied Economics Research Bulletin 2 (March 2008): 106–141. (Earlier version distributed as Harvard Business School Working Paper 08-064.)
- October 2012 (Revised February 2014)
- Teaching Note
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) and (B)
By: Juan Alcácer
The case is used in Harvard Business School's (HBS) elective course "Competing Globally" as the first case in the third module (see "Competing Globally: Course Note for Instructors," HBS No. 713-422). As the first case in the module, it introduces the framework to...
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- June 23, 2021
- Article
Research: When A/B Testing Doesn't Tell You the Whole Story
By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While...
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Keywords:
Customer Retention;
Churn;
Targeting;
Market Research;
Marketing;
Investment Return;
Customers;
Retention;
Research
Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander...
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Keywords:
Influencer Marketing;
Monetization;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Influencers;
Influencer;
Direct-to-consumer;
Marketing;
Brands and Branding;
Marketing Strategy;
Venture Capital;
Entrepreneurship;
Marketing Communications;
Consumer Products Industry;
Financial Services Industry;
Advertising Industry;
London;
United Kingdom;
United States;
Europe;
North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- December 2016
- Article
The Effects of Endowment Size and Strategy Method on Third Party Punishment
By: Jillian J. Jordan, Katherine McAuliffe and David G. Rand
Numerous experiments have shown that people often engage in third-party punishment (3PP) of selfish behavior. This evidence has been used to argue that people respond to selfishness with anger, and get utility from punishing those who mistreat others. Elements of the...
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Keywords:
Third-party Punishment;
Norm-enforcement;
Strategy Method;
Economic Games;
Cooperation;
Emotions;
Fairness
Jordan, Jillian J., Katherine McAuliffe, and David G. Rand. "The Effects of Endowment Size and Strategy Method on Third Party Punishment." Experimental Economics 19, no. 4 (December 2016): 741–763.
- February 2008 (Revised August 2008)
- Case
EXACT Sciences Corp.: Commercializing a Diagnostic Test
This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test.
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Keywords:
Health Testing and Trials;
Genetics;
Science-Based Business;
Commercialization;
Biotechnology Industry
Herzlinger, Regina E. "EXACT Sciences Corp.: Commercializing a Diagnostic Test." Harvard Business School Case 308-090, February 2008. (Revised August 2008.)
- October 2016 (Revised December 2016)
- Module Note
Strategy Execution Module 6: Evaluating Strategic Profit Performance
By: Robert Simons
This module reading demonstrates how to calculate and analyze the profit generated by different business strategies. Formulas and examples are provided to calculate profit generated by changes in market share, revenue growth, efficiency improvements, and support costs....
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Evaluating Business Performance;
Profitability Analysis;
Variance Analysis;
Measuring Effectiveness;
Measuring Efficiency;
Activity-Based Costing;
Flexible Budget;
Accounting;
Strategy
Simons, Robert. "Strategy Execution Module 6: Evaluating Strategic Profit Performance." Harvard Business School Module Note 117-106, October 2016. (Revised December 2016.)
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
structure for meetings where managers can quickly see which aspects of their strategy are succeeding and where they are falling short. The causal relationships enable managers to test whether the theory of...
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Keywords:
by Martha Lagace
- November 2016 (Revised December 2016)
- Module Note
Strategy Execution Module 12: Aligning Performance Goals and Incentives
By: Robert Simons
This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the...
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Performance Goals;
Performance Measures;
Incentives;
Benchmarks;
Motivation;
Compensation;
Bonuses;
Strategy
Simons, Robert. "Strategy Execution Module 12: Aligning Performance Goals and Incentives." Harvard Business School Module Note 117-112, November 2016. (Revised December 2016.)
- 26 Mar 2006
- Research & Ideas
The Office of Strategy Management
distinct advantage. These organizations have found ways to describe and communicate their strategies using powerful and tested approaches. They have recognized the need to make View Details
Keywords:
by Martha Lagace
- 18 Sep 2014
- Working Paper Summaries
Institutional Strategies in Emerging Markets
Keywords:
by Christopher Marquis & Mia Raynard
- 2008
- Book
Execution Premium: Linking Strategy to Operations for Competitive Advantage
By: Robert S. Kaplan and David P. Norton
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize...
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Keywords:
Management Analysis, Tools, and Techniques;
Operations;
Performance;
Strategic Planning;
Business Strategy
Kaplan, Robert S., and David P. Norton. Execution Premium: Linking Strategy to Operations for Competitive Advantage. Harvard Business Press, 2008.
- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
figure it out," Shih says. "For example, if you really wanted to trace conflict minerals, you would turn off the valve at the Congo border and see who screams. It's the same structural problem as in Japan. A Wii has a chip designed by IBM, which may have been...
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- December 2016
- Module Note
Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations
By: Robert Simons
This module reading provides directions for using the online Job Design Optimization Tool (JDOT) which is available free of charge from Harvard Business School Publishing at https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multimedia/JDOT/index.html. This tool can...
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Span Of Control;
Span Of Accountability;
Performance Measurement;
Job Design;
Organization Design;
Strategy;
Entrepreneurship
Simons, Robert. "Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations." Harvard Business School Module Note 117-110, December 2016.