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All HBS Web
(756)
- People (4)
- News (198)
- Research (435)
- Events (5)
- Multimedia (9)
- Faculty Publications (274)
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- 14 Nov 2007
- First Look
First Look: November 14, 2007
the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing digital video services and...
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Martha Lagace
- 08 Oct 2013
- First Look
First Look: October 8
Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences,...
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Sean Silverthorne
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
relies on Costco as a distributional partner, which adds credibility as well as helps to the brand without overspending on advertising. A logistics system allows Vizio to import televisions from a manufacturer in China in just-in-time...
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by Martha Lagace
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
10-year, reported $100 million contract in 2018, the longest coaching contract in NFL history. While Oakland took a risk by hiring a coach that had been away from coaching for so long, Gruden differed from Gibbs in that he had remained close to the game in his capacity...
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- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and...
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Martha Lagace
- February 2017
- Case
Clear Channel (A): The Rise, 1972–2003
By: John R. Wells and Gabriel Ellsworth
At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with...
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Clear Channel;
Clear Channel Outdoor;
Radio;
Outdoor Advertising;
Concert Industry;
Lowry Mays;
Federal Communications Commission;
Regulation;
Regulations;
Regulatory Environment;
JCDecaux;
Media;
Growth Management;
Consolidation;
Competitive Strategy;
Fair Value Accounting;
Advertising;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
For-Profit Firms;
Entertainment;
Music Entertainment;
Television Entertainment;
Public Equity;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Government Legislation;
Business History;
Laws and Statutes;
Business or Company Management;
Growth and Development Strategy;
Marketing Channels;
Industry Structures;
Public Ownership;
Problems and Challenges;
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Strategy;
Adaptation;
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Corporate Strategy;
Diversification;
Expansion;
Wireless Technology;
Valuation;
Media and Broadcasting Industry;
Entertainment and Recreation Industry;
Advertising Industry;
Music Industry;
United States;
Texas
Wells, John R., and Gabriel Ellsworth. "Clear Channel (A): The Rise, 1972–2003." Harvard Business School Case 717-476, February 2017.
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Erasing Racism Louis (Lou) Gossett Jr.’s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major...
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Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
breadth has grave, powerful implications. My overall sense is that the New York Times and other newspapers have made available all kinds of information in the wake of this last astounding year. It's not that television and the Internet...
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television production company Seven Bucks Productions, which Johnson...
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Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this in a...
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Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806045 The NFL Harvard Business School Case 706-412 From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry....
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Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how...
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Sean Silverthorne
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