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Show Results For
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All HBS Web
(215)
- News (51)
- Research (136)
- Events (2)
- Multimedia (1)
- Faculty Publications (63)
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- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sleeves.—Jeff Fagnan Lisa L. Wiersma, Principal, Tribune Ventures, invests around core businesses or newspapers and television stations. Her firm, perhaps not too surprisingly, is particularly interested in ventures that are not driven by...
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by Julia Hanna
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
products filling world markets, truly unique selling propositions—the staple of advertisers for decades—are now few and far between, according to Ingo Krauss. "The venerable USP [unique selling proposition] has become the unique...
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by James E. Aisner
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between...
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Martha Lagace
- 05 Jul 2011
- First Look
First Look: July 5
note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
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Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't...
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by Michael Blanding
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
songs on a music album, television episodes on a DVD, or chapters of a book. "Pure" and "mixed" refer to the condition under which those products are sold. Under a pure-bundling strategy, a firm sells only the bundle,...
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- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has...
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- 24 Apr 2013
- Research & Ideas
Who Sets Your Benchmarks?
watched a lot of television and read popular magazines. I was influenced by the media, which regularly celebrated "winners." Just as they are today, the winners were usually described as those who had made a lot of money and...
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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;...
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- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire...
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Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch...
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- 07 Nov 2006
- First Look
First Look: November 7, 2006
industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and...
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Sean Silverthorne
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
STORY Some quantitative analyses are like police procedural television programs; they attempt to solve a business problem with quantitative analysis. Some operational problem crops up, and data are used to confirm the nature of the issue...
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using traditional ways of View Details
- 08 Jul 2014
- First Look
First Look: July 8
consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high-margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market...
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Carmen Nobel
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.”...
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Sean Silverthorne
- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings, comments, and views on View Details
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Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494 Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style...
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Sean Silverthorne
- 08 Mar 2011
- First Look
First Look: March 8
Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead to...
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Sean Silverthorne