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- Faculty Publications (53)
Show Results For
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All HBS Web
(194)
- News (66)
- Research (90)
- Multimedia (9)
- Faculty Publications (53)
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- September 2004 (Revised March 2007)
- Case
G.I. JOE: Marketing an Icon
In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action...
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Keywords:
Product Positioning;
Marketing Strategy;
Brands and Branding;
Consumer Products Industry;
United States
McGovern, Gail J. "G.I. JOE: Marketing an Icon." Harvard Business School Case 505-030, September 2004. (Revised March 2007.)
- October 2008
- Case
Hrad Technika
Examines a struggling IT outsourcing project from the perspective of the IT services provider-Hrad Technika. When used in conjunction with "Tegan c.c.c." (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create...
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Keywords:
Experience and Expertise;
Globalized Firms and Management;
Job Cuts and Outsourcing;
Service Delivery;
Service Operations;
Projects;
Information Technology;
Wales
Upton, David M., and Bradley R. Staats. "Hrad Technika." Harvard Business School Case 609-039, October 2008.
- October 2008
- Case
Tegan c.c.c.
Examines a struggling IT outsourcing project from the perspective of the customer--Tegan. It should be used in conjunction with Hrad Technika (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy distributor, outsources the development of...
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Keywords:
Job Cuts and Outsourcing;
Information Technology;
Service Operations;
Business Processes;
Information Technology Industry;
Wales;
Czech Republic
Upton, David M., and Bradley R. Staats. "Tegan c.c.c." Harvard Business School Case 609-038, October 2008.
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator John Ruskin astutely observed: "Great...
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Keywords:
by John Quelch
- June 2019 (Revised September 2019)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic...
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Keywords:
Forecasting and Prediction;
Disruption;
Entrepreneurship;
Corporate Strategy;
Technological Innovation;
Leading Change;
Competitive Advantage;
Information Technology;
Competitive Strategy;
Consumer Products Industry;
Electronics Industry;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry;
Technology Industry;
Video Game Industry;
Europe;
France;
Paris
McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2019.)
- April 2019 (Revised December 2019)
- Case
Turnaround at Mattel, 2017
By: Ted Berk
Just nine months into her new role as chief executive of Mattel, the world's leading toy maker, Margo Georgiadis faces a set of unexpected, inter-related decisions in the fall of 2017. Mattel's performance had been lagging for a number of years, and Georgiadis had been...
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Keywords:
Turnarounds;
Takeover;
Leading Change;
Financial Condition;
Decision Making;
Transformation
Berk, Ted. "Turnaround at Mattel, 2017." Harvard Business School Case 219-102, April 2019. (Revised December 2019.)
- 08 Mar 2011
- Working Paper Summaries
Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior
Keywords:
by Francesca Gino & Sreedhari D. Desai
- 16 Sep 2008
- First Look
First Look: September 16, 2008
those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:...
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- Article
Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face
By: Christine E. Looser, J. Swaroop Guntupalli and Thalia Wheatley
More than a decade of research has demonstrated that faces evoke prioritized processing in a 'core face network' of three brain regions. However, whether these regions prioritize the detection of global facial form (shared by humans and mannequins) or the detection of...
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Keywords:
Brain Imaging;
Social Psychology;
Mind Perception;
Identity;
Science;
Cognition and Thinking
Looser, Christine E., J. Swaroop Guntupalli, and Thalia Wheatley. "Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face." Social Cognitive and Affective Neuroscience 8, no. 7 (October 2013): 799–805.
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Age;
Entertainment;
Ethics;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Entertainment and Recreation Industry;
Japan;
United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- 2008
- Book
Moral Gray Zones: Side Productions, Identity, and Regulation in an Aeronautic Plant
By: Michel Anteby
Anyone who has been employed by an organization knows not every official workplace regulation must be followed. When management consistently overlooks such breaches, spaces emerge in which both workers and supervisors engage in officially prohibited, yet tolerated...
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Keywords:
Crime and Corruption;
Moral Sensibility;
Governance Controls;
Production;
Organizational Culture;
Practice;
France
Anteby, Michel. Moral Gray Zones: Side Productions, Identity, and Regulation in an Aeronautic Plant. Princeton University Press, 2008.
- 16 May 2023
- HBS Case
How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’
road.” When KKR bought CHI Overhead Doors in 2015, it offered a test case for an idea Stavros had been toying with since he was a student at HBS. He made every employee an owner, promising each a payout of at least $15,000 if the company...
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Keywords:
by Avery Forman
- 2014
- Working Paper
The Triumph of the Humble Chief Risk Officer
By: Anette Mikes
This paper tracks the evolution of the role of two chief risk officers (CROs), and the tools and processes they have implemented in their respective organizations. While the companies are from very different industries (one is a power company, the other is a toy...
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Mikes, Anette. "The Triumph of the Humble Chief Risk Officer." Harvard Business School Working Paper, No. 14-114, May 2014.
- 12 Jun 2014
- Working Paper Summaries
The Triumph of the Humble Chief Risk Officer
Keywords:
by Anette Mikes
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
In 2019, a three-year-old boy walked with his mother into a Florida Best Buy store, clutching a toy dinosaur that Santa had given him for Christmas. Only, the dinosaur’s head had broken, and now tears were streaming down the boy’s face as...
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- 24 Mar 2022
- Research & Ideas
Rituals at Work: Teams That Play Together Stay Together
bonding activity—regular rituals like doing the Walmart Cheer or firing a Nerf toy gun to conclude a project—led to a 16 percent increase in how meaningful employees judged their work to be, according to research by Harvard Business...
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Keywords:
by Kristen Senz
- 11 Aug 2022
- Research & Ideas
When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?
even better to get the children actively involved in the giving, she says, for example by donating their toys in-person or donating clothes to programs that help other children in need as opposed to simply helping their parents write a...
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- 20 Jul 2011
- Research & Ideas
Five Discovery Skills that Distinguish Great Innovators
for $1 billion. Had he never chatted with Kay, he would never have wound up purchasing Pixar, and the world might never have thrilled to wonderful animated films like Toy Story, WALL-E, and Up. Experimenting. Finally, innovators are...
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- 19 Sep 2023
- Research & Ideas
What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space
unbelievable job. But what’s interesting is that the underlying attitudes are not that different—a lot of experimentation—from those that we’ve seen in the NASA and SpaceX ecosystem in the last decade but with probably a fraction of the View Details