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All HBS Web
(326)
- People (6)
- News (151)
- Research (118)
- Events (1)
- Multimedia (22)
- Faculty Publications (50)
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- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings,...
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Sean Silverthorne
- 03 Jan 2016
- Research & Ideas
NFL Black Monday: How Much Do Coaches Really Matter?
examines how a firm can be systematic in achieving a sustainable competitive advantage by leveraging the talent in all levels of the organization. Follow him on Twitter @bgroysberg. Abhijit Naik is an independent researcher.
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- 08 May 2012
- First Look
First Look: May 8
case:http://cb.hbsp.harvard.edu/cb/product/712028-PDF-ENG Social Strategy at American Express Mikołaj Jan Piskorski and David ChenHarvard Business School Case 712-447 American Express has developed a number of strategic partnerships with Facebook, Foursquare, and View Details
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Carmen Nobel
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
have to be, say, United Airlines to take advantage of these tools. Managers can now purchase off-the-shelf products that can mine Twitter or Yelp and develop a detailed analysis of how sentiment is changing in real time. “It has basically...
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- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
well-publicized general sales events: viral excitement on Twitter and the blogosphere draws more customers in, and full baskets of multiple goods (as opposed to “spearfishing” one item) are more cost-efficient to fulfill. Retailers that...
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- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
interactions between executives and investors are likely to increase, Yu says, so it's important for executives to keep in mind that they have a lot more to gain from communicating clearly—and also a lot more to lose when their message gets lost in translation....
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by Dina Gerdeman
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
name of the newspaper. Within seconds, he located three bios for Perez, information about her work with the UC Irvine alumni club, the citation for an "up-and-coming journalist" award she'd won, links to her personal pages on several social networking sites, and her...
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- 01 Feb 2016
- Research & Ideas
CEOs and Coaches: How Important is Organizational 'Fit?'
systematic in achieving a sustainable competitive advantage by leveraging the talent in all levels of the organization. Follow him on Twitter @bgroysberg. Abhijit Naik is an independent researcher.
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- 10 Feb 2015
- First Look
First Look: February 10
John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas...
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Sean Silverthorne
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
viewers who tuned in—especially if it was known that Americans performed well in popular sports such as swimming and gymnastics. The network also harnessed social media to increase buzz about the Games and viewership, including encouraging athletes to post to View Details
- 02 Mar 2010
- First Look
First Look: March 2
private equity partners and ownership for the Messer family. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/809056-PDF-ENG Twitter Mikołaj Jan Piskorski, David Chen, and Bill HeilHarvard Business School Case 710-455 View Details
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Martha Lagace
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
informal Twitter pollI recently conducted, 56 percent of entrepreneurs who responded said their most common ask of their investors is for hiring help. Second to that (31 percent) are asks for introductions to potential partners or...
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by Julia Austin
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
Technology and Operations Management Unit at Harvard Business School. After all, 2007 was the year that Twitter was founded; Airbnb formed the following year. For startups jockeying for position in nascent markets, pressure is intense to...
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- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
picture. Furthermore, in both contexts, communications postadoption influenced engagement, albeit in different ways. Firm-to-customer communications, through company posts to Twitter and blog entries, had varying effects on customer...
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Dina Gerdeman
- 27 Mar 2012
- First Look
First Look: March 27
it and demonstrates why the easy short-term choice is often the most perilous in the long-term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining...
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Carmen Nobel
- 26 Jan 2016
- First Look
January 26, 2016
the future with great accuracy, they won't say what will cause an event or why. They'll tell you which magazine articles are likely to be shared on Twitter without explaining what motivates people to tweet about them, for instance. To...
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Sean Silverthorne
- 04 May 2010
- First Look
First Look: May 4
international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling...
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Martha Lagace
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