Publications
Publications
- January 1987 (Revised March 1989)
- HBS Case Collection
Note on the U.S. Soft Drink Industry in 1986
Abstract
Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the significance of the franchise system. Taught in the section entitled "Predicting Competitive Behavior" of the Competition and Strategy course and should be taught in conjunction with Coca-Cola vs. Pepsi-Cola (A), (B), and (C).
Keywords
Citation
Pearson, Andrall E. "Note on the U.S. Soft Drink Industry in 1986." Harvard Business School Background Note 387-107, January 1987. (Revised March 1989.)