Publications
Publications
- January 1987 (Revised June 1989)
- HBS Case Collection
Coca-Cola vs. Pepsi-Cola (A)
Abstract
Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to demonstrate the influence their strategic choices have on the future evolution of the industry. Taught in the section entitled "Predicting Competitive Behavior" of the Competition and Strategy course and should be taught in conjunction with Note on the U.S. Soft Drink Industry in 1986.
Keywords
Citation
Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (A)." Harvard Business School Case 387-108, January 1987. (Revised June 1989.)