Publications
Publications
- January 1987 (Revised July 1989)
- HBS Case Collection
Coca-Cola vs. Pepsi-Cola (B)
Abstract
Supplements Coca-Cola vs. Pepsi-Cola (A).
Citation
Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (B)." Harvard Business School Supplement 387-109, January 1987. (Revised July 1989.)