Publications
Publications
- January 1987 (Revised June 1989)
- HBS Case Collection
Coca-Cola vs. Pepsi-Cola (C)
Abstract
Supplements Coca-Cola vs. Pepsi-Cola (A).
Citation
Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (C)." Harvard Business School Supplement 387-110, January 1987. (Revised June 1989.)