Publications
Publications
- September 1989 (Revised July 1992)
- HBS Case Collection
Pepsi-Cola U.S. Beverages (A)
Abstract
Responding to changes in Pepsi-Cola's competitive environment, Roger Enrico, president and CEO of PepsiCo Worldwide Beverages, formed a task force to investigate a possible reorganization of Pepsi's domestic soft drink business. The task force recommends reorganizing along geographic lines. The group has put forth two options: 1) full decentralization or 2) a matrix organization. Students are asked to analyze the options and make their own proposals for carrying out a reorganization. They are also asked to consider other options to deal with Pepsi's problems that don't center on reorganization.
Keywords
Citation
Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (A)." Harvard Business School Case 390-034, September 1989. (Revised July 1992.)