Publications
Publications
- November 1989 (Revised January 1991)
- HBS Case Collection
Honda Motor Co. and Honda of America (A)
Abstract
In its 43-year history, Honda grew from an also-ran in the Japanese motorcycle market to a dominant force in the worldwide motorcycle and automobile markets. To do this, Honda has developed a unique organizational style based on constructive conflict and organizational learning. Over the years, Honda has been transferring this style to its subsidiaries overseas. The case looks at the specific example of Honda of America. Students are asked to analyze "The Honda Way"--how well it has been transferred to the United States and whether or not it is sustainable in the face of domestic and rapid expansion.
Keywords
Expansion; Organizational Culture; Business Processes; Motorcycle Industry; Auto Industry; Japan; United States
Citation
Pearson, Andrall E. "Honda Motor Co. and Honda of America (A)." Harvard Business School Case 390-111, November 1989. (Revised January 1991.)