Publications
Publications
- October 1978 (Revised August 1985)
- HBS Case Collection
Product Life Cycle
Abstract
Introduces the student to the concept of the product life cycle. The meaning and fundamental underpinnings of the product life cycle are presented. Further, the nature of market and competitive forces at different stages in the life cycle, and the implications for managerial action, are discussed.
Keywords
Citation
Capon, Noel. "Product Life Cycle." Harvard Business School Background Note 579-072, October 1978. (Revised August 1985.)