Publications
Publications
- June 2001 (Revised February 2002)
- HBS Case Collection
Rambus, Inc.: Commercializing the Billion Dollar Idea (A)
Abstract
Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes the challenges facing Rambus as it attempts to make its technology a new, dominant standard in PCs, video game consoles, and devices that use DRAMs. Subsequent moves and countermoves are described. A rewritten version of an earlier case.
Keywords
Technological Innovation; Competition; Commercialization; Hardware; Cooperation; Technology Industry
Citation
Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea (A)." Harvard Business School Case 701-124, June 2001. (Revised February 2002.)