Publications
Publications
- May 2003 (Revised October 2003)
- HBS Case Collection
BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves
Abstract
Developed in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in revenues. Formidable competitors such as IBM and Microsoft, however, made BEA's market a key strategic priority. At the same time, the power and potential of the enterprise computing industry seemed to present BEA with a new opportunity: to become an enterprise platform partner. Its biggest challenge was to rebuild its organization one more time to match the opportunity.
Keywords
Organizational Change and Adaptation; Digital Platforms; Business Growth and Maturation; Management Practices and Processes; Applications and Software; Entrepreneurship; Organizational Culture; Web Services Industry; Information Technology Industry
Citation
Sull, Donald N., Ramiro Montealegre, and Jeannette Dale. "BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves." Harvard Business School Case 803-118, May 2003. (Revised October 2003.)