Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May 2022
  • Supplement
  • HBS Case Collection

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
  • Format:Print
  • | Language:English
  • | Pages:4
ShareBar

Abstract

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino’s pizza. This series of cases (from A to H) chronicles Maestro’s journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino’s and changing market conditions.

Keywords

Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia

Citation

Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
  • Purchase

About The Author

Ramon Casadesus-Masanell

Strategy
→More Publications

More from the Authors

    • July 2022
    • Faculty Research

    Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

    By: Ayelet Israeli, Fares Khrais and Menna Hassan
    • June 2022
    • Faculty Research

    Bosch (B): Entering the Electric Bike Market

    By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
    • June 2022
    • Faculty Research

    Bosch (A): Entering the Electric Bike Market?

    By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
More from the Authors
  • Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience By: Ayelet Israeli, Fares Khrais and Menna Hassan
  • Bosch (B): Entering the Electric Bike Market By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
  • Bosch (A): Entering the Electric Bike Market? By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College