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- Faculty Publications (2,103)
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All HBS Web
(6,763)
- Faculty Publications (2,103)
- Research Summary
Overview
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Overview
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
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Quality disclosure and consumer behavior
Professor Luca has investigated the relationship among quality disclosure, salience, and consumer behavior. He has found that when colleges are presented by rank in U.S. News & World Report, a one-rank improvement for an institution causes nearly a... View Details
- Research Summary
Relative Thinking and Consumer Choice
Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details
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Research overview
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Research Summary
Seeing Thought
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- Forthcoming
- Article
Supply and Demand and the Term Structure of Interest Rates
- Forthcoming
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
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The limits of reviews
Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems... View Details
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