Filter Results
:
(327)
Show Results For
- All HBS Web (327)
- Faculty Publications (103)
Show Results For
- All HBS Web (327)
- Faculty Publications (103)
- Career Coach
Phil Wong
cross-sector and cross-asset class team focused on data-driven decision making, and launching an internal portfolio analytics platform. Phil’s journey to becoming a HBS career coach included work with Professor Perlow’s Crafting Your Life...
View Details
Keywords:
Entrepreneurship;
Corporate Finance;
Financial Services (All);
Investment Banking;
Financial Services (All);
Investment Management;
Financial Services (All);
Private Equity;
Financial Services (All);
Venture Capital;
Financial Services (All);
Health Care;
Startup - Founder;
Entrepreneurship
- August 2013 (Revised August 2014)
- Case
Catalina In the Digital Age
By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
View Details
Keywords:
Big Data;
Digital Technologies;
Marketing;
Customer Relationship Management;
Consumer Behavior;
Analytics and Data Science
Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.)
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving...
View Details
Keywords:
Dina Gerdeman
- 01 Apr 1999
- News
Spirit at Work
brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper level. By engaging more of...
View Details
Keywords:
Marguerite Rigoglioso
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
Conference Proceedings More Amazon Effects: Online Competition and Pricing Behaviors By: Cavallo, Alberto Abstract—I study how online competition, with its shrinking margins, algorithmic pricing technologies, and the transparency of the...
View Details
Keywords:
Dina Gerdeman
- 13 Jan 2015
- First Look
First Look: January 13
http://www.routledge.com/books/details/9781138794313/ January 2015 Journal of Economic Behavior & Organization Strategic Disclosure: The Case of Business School Rankings By: Luca, Michael, and Jonathan Smith Abstract—We empirically...
View Details
Keywords:
Sean Silverthorne
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
View Details
Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult...
View Details
Keywords:
Sean Silverthorne
- 19 Jul 2013
- News
All in Good Time
focused on creating social equity and economic self-sufficiency, Silbert has a simple take on what ties her career together: "I'm a problem solver. I love digging into an issue and the analytical rigor of doing a scan of existing research...
View Details
- 01 Sep 2014
- News
Ask the Expert: Byte-Testing Bitcoin
that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever...
View Details
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55322 forthcoming Journal of Financial Economics Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D. Shaffer, and...
View Details
Keywords:
Dina Gerdeman
- 01 Jun 2010
- News
Rethinking the MBA
student creators and signers of the new MBA Oath that pledges ethical business behavior a step ahead of the schools that they attended? Datar: The oath is valuable, but business schools need to do more. They need to help students be more...
View Details
- 25 Oct 2016
- First Look
October 25, 2016
Business Review To Increase Sales, Get Customers to Commit a Little at a Time By: Cespedes, Frank V., and David Hoffeld Abstract—This article discusses what behavioral research does and does not tell us about factors that aid the...
View Details
Keywords:
Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those customers closest to them. Topics include supervised learning; collaborative filtering; K-nearest neighbor as a modeling...
View Details
Keywords:
Dina Gerdeman
- Web
Courses by Faculty - Course Catalog
Fall2024 Q1Q2 3.0 Robin Ely Authentic Leader Development Organizational Behavior Spring2025 Q3Q4 3.0 Benjamin Esty Strategies for Value Creation (SVC) Finance,Strategy Spring2025 Q3Q4 3.0 ^ back to top F Course Title Area Term Quarter...
View Details
- 01 Jun 2010
- News
Alumni Books
the forces affecting attitudes and behaviors in each generation and analyzes the implications of organizational and technological changes for their future. Numbers Rule Your World: The Hidden Influence of Probability and Statistics on...
View Details
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
View Details
Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 21 Oct 2010
- News
Hell? Maybe Not.
bone up on interviewing, etiquette, and, for those seeking positions in finance, analytical skills. Ultimately, about half of graduating MBAs will receive a job offer through an organized interview process, with the other half leveraging...
View Details
- 12 Oct 2006
- First Look
First Look: October 12, 2006
responsible" investments as well as some consumers, activists, and potential employees. Unfortunately, there is little evidence about the validity of these ratings. We examine how well two of the most widely used ratings—those of Kinder, Lydenberg, Domini Research...
View Details
Keywords:
Sean Silverthorne
- Web
Harvard Business School
in the "understanding and treatment of human problems in any employment situation" that would enable them to enter positions in human resources departments.3 Personnel work, the course catalogue explained, entailed "a careful and View Details