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(1,058)
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- Faculty Publications (279)
Show Results For
-
All HBS Web
(1,058)
- News (174)
- Research (753)
- Events (1)
- Multimedia (1)
- Faculty Publications (279)
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of...
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Keywords:
Information Technology;
Corporate Entrepreneurship;
Applications and Software;
Communication Strategy;
Salesforce Management;
Marketing Channels;
Advertising;
Product Launch;
Information Technology Industry;
Industrial Products Industry;
United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- March 2000 (Revised February 2005)
- Case
Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers
By: Das Narayandas and Robert C. Dudley
In late 1996, Manuel Diaz, head of Worldwide Sales for Hewlett-Packard's (HP) Computer Systems Organization (CSO), is reviewing the results of an audit of HP's enterprise customer management approach with the objective of identifying market and organizational...
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Keywords:
Accounting Audits;
Transformation;
Customer Relationship Management;
Cost vs Benefits;
Marketing Strategy;
Sales;
Computer Industry
Narayandas, Das, and Robert C. Dudley. "Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers." Harvard Business School Case 500-064, March 2000. (Revised February 2005.)
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
"The development of modern sales management is an uniquely American story." Why do you think this is? Walter Friedman: In the early nineteenth century, many nations, certainly all the European ones, had traveling peddlers and...
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Keywords:
by Laura Linard
- February 2003 (Revised May 2004)
- Case
ENSR International
What is the best way to "sell" consulting services? Should the firm focus on key accounts? Should it have dedicated salespeople? How should the firm account for "selling" activities in its compensation plan? ENSR is an environmental consulting firm located in Westford,...
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Godes, David B. "ENSR International." Harvard Business School Case 503-075, February 2003. (Revised May 2004.)
- 07 Jun 2007
- News
The bad dream of options expensing lingers
- April 2022
- Case
The First Opium War and Global Free Trade
By: Jeremy Friedman and Allison Lazarus
The First Opium War (1839-1842) symbolized the peak of the era of European imperialism, with a political and cultural legacy that remains potent to this day. The British Empire, “acquired in a fit of absent-mindedness” as one observer famously claimed, seemed to be...
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Keywords:
Imperialism;
Narcotics;
Importing;
History;
Globalized Markets and Industries;
Trade;
Social Issues
Friedman, Jeremy, and Allison Lazarus. "The First Opium War and Global Free Trade." Harvard Business School Case 722-052, April 2022.
- 14 Sep 2023
- Research & Ideas
Working Moms Are Mostly Thriving Again. Can We Finally Achieve Gender Parity?
So much has changed since a groundbreaking study found that daughters of working moms often perform better in their own careers than daughters of stay-at-home moms—and are just as happy, to boot. Diversity, equity, and inclusion efforts across higher education and...
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Keywords:
by Kara Baskin
- October 2015
- Teaching Note
Clef Company: Turnover
Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among...
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- 01 Aug 2005
- What Do You Think?
Is There an “Efficient Market” in CEO Compensation?
performance that raises the level of urgency to pay more to get the best. Thus, these situations force upward perturbations as well in the market value of CEOs in companies not facing such crises. The phenomenon would not be relevant if...
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Keywords:
by James Heskett
- 31 Oct 2011
- Research & Ideas
The Most Powerful Workplace Motivator
features another common sales incentive--a "president's club" membership for those employees who sell more software than 90 percent of their peers in a given year. The software firm uses a "commission accelerator" program over the course...
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Keywords:
by Carmen Nobel
- January 1986 (Revised November 2006)
- Case
Peripheral Products Company: The 'Gray Market' for Disk Drives
In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk...
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Keywords:
Price;
Growth and Development;
Code Law;
Leadership;
Marketing;
Distribution;
Production;
Salesforce Management;
Strategy;
Distribution Industry
Cespedes, Frank V. "Peripheral Products Company: The 'Gray Market' for Disk Drives." Harvard Business School Case 586-124, January 1986. (Revised November 2006.)
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
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Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
- 27 Nov 2006
- What Do You Think?
What’s to Be Done About Performance Reviews?
interview than the interviewee." According to Wally Bock, "When I conducted research I found that the more effective supervisors spent the bulk of their performance evaluation meeting time talking about the future." Forced...
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Keywords:
by Jim Heskett
- March 2009 (Revised September 2013)
- Case
Yelp
By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue....
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- January 2009
- Article
Turbulent Firms, Turbulent Wages?
By: Diego A. Comin, Erica L. Groshen and Bess Rabin
Has greater turbulence among firms fueled rising wage instability in the U.S.? Gottschalk and Moffitt [1994] find that rising earnings instability was responsible for one third to one half of the rise in wage inequality during the 1980s. These growing transitory...
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Keywords:
Wages;
Production;
Business Earnings;
Fluctuation;
Performance;
Volatility;
Relationships;
Sales;
Business Ventures;
United States
Comin, Diego A., Erica L. Groshen, and Bess Rabin. "Turbulent Firms, Turbulent Wages?" Journal of Monetary Economics 56, no. 1 (January 2009).
- July 2012 (Revised November 2012)
- Case
Dragonfly Corporation
By: Howard H. Stevenson and Jim Sharpe
After 3 years of losses and under legal threats from their landlord, a husband and wife team are faced with shutting the company down, buying time with the landlord or turning to their parents for additional funds. Despite opening a new location and seeing that sales...
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Keywords:
Entrepreneurs;
Entrepreneurial Management;
Turnarounds;
Bankruptcy;
Bank Loan;
Crisis Management;
Family Business;
Retail Trade;
Financial Crisis;
Financial Analysis;
Entrepreneurship;
Insolvency and Bankruptcy;
Retail Industry;
United States
Stevenson, Howard H., and Jim Sharpe. "Dragonfly Corporation." Harvard Business School Case 813-042, July 2012. (Revised November 2012.)
- February 2003 (Revised February 2006)
- Case
Precise Software Solutions
When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a...
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Keywords:
Applications and Software;
Product Launch;
Innovation and Invention;
Product Development;
Sales;
Information Technology Industry;
Massachusetts
Godes, David B. "Precise Software Solutions." Harvard Business School Case 503-064, February 2003. (Revised February 2006.)
- December 1993 (Revised November 1995)
- Case
Wetherill Associates, Inc.
By: Lynn S. Paine
Top managers of Wetherill Associates, Inc., a small, privately held distributor of electrical parts to the automotive aftermarket, are considering whether to modify the company's compensation system for its salesforce. The management wants a compensation system that...
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Keywords:
Ethics;
Business or Company Management;
Organizational Structure;
Compensation and Benefits;
Salesforce Management
Paine, Lynn S. "Wetherill Associates, Inc." Harvard Business School Case 394-113, December 1993. (Revised November 1995.)
- February 2001 (Revised January 2002)
- Case
Tracmail
By: Paul W. Marshall, Carin-Isabel Knoop and Suma Raju
Tracmail, an online customer service company based in India, is trying to handle support services (e-mail and chat) for companies worldwide. In its quest to break into global markets, Tracmail is contemplating a joint venture with a U.S. call center. Tracmail is also...
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Keywords:
Salesforce Management;
Globalized Firms and Management;
Business Startups;
Joint Ventures;
Service Industry;
Information Technology Industry;
India;
United States
Marshall, Paul W., Carin-Isabel Knoop, and Suma Raju. "Tracmail." Harvard Business School Case 801-037, February 2001. (Revised January 2002.)
- April 1993 (Revised September 1996)
- Case
ABB Deutschland (B)
By: Hugo Uyterhoeven
Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail, as is a...
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Keywords:
Business Subsidiaries;
Restructuring;
Decision Choices and Conditions;
Corporate Governance;
Leadership Style;
Problems and Challenges;
Risk and Uncertainty;
Sales;
Opportunities;
Energy Industry;
Germany
Uyterhoeven, Hugo. "ABB Deutschland (B)." Harvard Business School Case 393-131, April 1993. (Revised September 1996.)