Show Results For
- All HBS Web (1,191)
- Faculty Publications (508)
Show Results For
- All HBS Web (1,191)
- Faculty Publications (508)
- April 2007 (Revised March 2018)
- Case
M-TRONICS (A)
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
- January 2010 (Revised January 2014)
- Case
- October 2021
- Case
Yildiz Holding's Corporate Strategy: Managing Diversification for Growth
- September 2004 (Revised February 2007)
- Case
Hedging Currency Risks at AIFS
Willy C. Shih
Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details
- August 2022
- Case
Meaningful Gigs
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
- November 2000 (Revised December 2000)
- Background Note
Online Content Providers
- March 2008 (Revised March 2014)
- Case
- April 2024
- Case
Michelin in Motion: Putting Purpose to Work
- Article
Putting the 'Relationship' Back into CRM
- October 2023 (Revised February 2024)
- Case
Loris
- 2013
- Working Paper
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details
- December 2000
- Background Note
Online Market Makers
- December 2010 (Revised February 2012)
- Case
Yum! China
- August 2007 (Revised July 2008)
- Case
HCL Technologies (A)
- July–August 2020
- Article
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
- October 2016
- Case