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- Faculty Publications (332)
- February 2001 (Revised February 2002)
- Case
Estee Lauder and the Market for Prestige Cosmetics
By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular...
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Keywords:
Fluctuation;
Organizational Change and Adaptation;
Market Entry and Exit;
Entrepreneurship;
Luxury;
Business Strategy;
Society;
Beauty and Cosmetics Industry;
United States
Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
- September 2000 (Revised November 2000)
- Case
GetConnected.com
By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right...
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Keywords:
Advertising Campaigns;
Business Startups;
Business or Company Management;
Marketing Strategy;
Market Entry and Exit;
Corporate Strategy;
Web Services Industry
Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
- August 2000 (Revised September 2005)
- Case
Omnitel Pronto Italia
By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were...
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Keywords:
Customer Satisfaction;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Market Entry and Exit;
Product Development;
Sales;
Competition;
Segmentation;
Value Creation;
Telecommunications Industry;
Italy
Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
- June 2000 (Revised November 2007)
- Case
Dogfight over Europe: Ryanair (A)
By: Jan W. Rivkin
In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are...
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Rivkin, Jan W. "Dogfight over Europe: Ryanair (A)." Harvard Business School Case 700-115, June 2000. (Revised November 2007.)
- June 2000 (Revised October 2000)
- Supplement
Dogfight over Europe: Ryanair (B)
By: Jan W. Rivkin
Supplements the (A) case.
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Keywords:
Competition;
Market Entry and Exit;
Service Operations;
Air Transportation Industry;
Dublin;
London
Rivkin, Jan W. "Dogfight over Europe: Ryanair (B)." Harvard Business School Supplement 700-116, June 2000. (Revised October 2000.)
- October 2000
- Article
BanCrecen
By: S. Dario, E.L. Montiel and Tatiana Sandino
This case describes the aggressive entry of BanCrecen, an affiliate of the Mexican bank BanCrecer, in Costa Rica in 1994. Its strategy, like that of the Mexican home office, was to focus on personal banking, with the rapid expansion of neighborhood branches and strong...
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Dario, S., E.L. Montiel, and Tatiana Sandino. "BanCrecen." Journal of Business Research 50, no. 1 (October 2000): 29–39.
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)
By: Stefan H. Thomke and Andrew Robertson
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary...
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Keywords:
Games, Gaming, and Gambling;
Competitive Strategy;
Technological Innovation;
Growth and Development Strategy;
Partners and Partnerships;
Product Development;
Business Growth and Maturation;
Market Entry and Exit;
Sales;
Entertainment and Recreation Industry;
Computer Industry
Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
- May 1999 (Revised August 1999)
- Case
Westfield America
By: William J. Poorvu, Richard S. Tedlow and Daniel J. Rudd
The company is attempting to duplicate its Australian formula for successful mall ownership in the U.S. market. It must deal with rapidly evolving financial markets while recognizing and capitalizing on emerging trends in retailing.
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Keywords:
Market Entry and Exit;
Adaptation;
Financial Markets;
Property;
Trends;
Retail Industry;
Real Estate Industry;
Australia;
United States
Poorvu, William J., Richard S. Tedlow, and Daniel J. Rudd. "Westfield America." Harvard Business School Case 899-260, May 1999. (Revised August 1999.)
- May 1999 (Revised March 2008)
- Case
Husky Injection Molding Systems
By: Jan W. Rivkin
Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust...
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Keywords:
Market Entry and Exit;
Rank and Position;
Competition;
Expansion;
Industrial Products Industry;
Canada
Rivkin, Jan W. "Husky Injection Molding Systems." Harvard Business School Case 799-157, May 1999. (Revised March 2008.)
- May 1999 (Revised August 1999)
- Case
Victory Supermarkets: Expansion Strategy?
By: David E. Bell and Ann Leamon
Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new...
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Keywords:
Budgets and Budgeting;
Cost vs Benefits;
Trade;
Investment;
Market Entry and Exit;
Supply Chain Management;
Private Ownership;
Competition;
Expansion;
Retail Industry
Bell, David E., and Ann Leamon. "Victory Supermarkets: Expansion Strategy?" Harvard Business School Case 599-054, May 1999. (Revised August 1999.)
- March 1999 (Revised January 2000)
- Background Note
A Note on Microeconomics for Strategists
By: Kenneth S. Corts and Jan W. Rivkin
Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the...
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Keywords:
Microeconomics;
Cost;
Cost of Capital;
Market Entry and Exit;
Business Strategy;
Competition;
Corporate Strategy
Corts, Kenneth S., and Jan W. Rivkin. "A Note on Microeconomics for Strategists." Harvard Business School Background Note 799-128, March 1999. (Revised January 2000.)
- December 1998
- Case
MD Foods Amba
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new...
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Keywords:
Cooperative Ownership;
Growth and Development Strategy;
Expansion;
Market Entry and Exit;
Alliances;
Innovation and Management;
Food and Beverage Industry;
Europe;
United Kingdom;
Denmark
Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "MD Foods Amba." Harvard Business School Case 599-052, December 1998.
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy.
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Keywords:
Trade;
Food;
Globalization;
Marketing Strategy;
Market Entry and Exit;
Diversification;
Consumer Products Industry;
China;
United Kingdom
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
- October 1998 (Revised August 2001)
- Teaching Note
Intel Corporation: 1968-1997 TN
By: Gary P. Pisano
Teaching Note for (9-797-137).
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- October 1998
- Case
Excite, Inc.--1998
By: Stephen P. Bradley and Kelley Porter
Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new...
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Keywords:
Competitive Strategy;
Business Model;
Emerging Markets;
Transformation;
Market Entry and Exit;
Industry Structures;
Web Services Industry
Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
- June 1998 (Revised December 2006)
- Case
Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)
By: Willis M. Emmons III and Martin Calles
Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long...
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Keywords:
Market Entry and Exit;
Competition;
Emerging Markets;
Privatization;
Monopoly;
Mobile and Wireless Technology;
Corporate Strategy;
Business or Company Management;
Expansion;
Law;
Telecommunications Industry;
New Zealand
Emmons, Willis M., III, and Martin Calles. "Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)." Harvard Business School Case 798-085, June 1998. (Revised December 2006.)
- March 1998 (Revised October 2001)
- Case
Teradyne: Corporate Management of Disruptive Change
By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed...
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Keywords:
Business Startups;
Disruption;
Management;
Market Entry and Exit;
Product;
Problems and Challenges;
Competitive Strategy;
Corporate Strategy;
Technology
Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how...
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Keywords:
Cost Management;
Growth and Development Strategy;
Marketing Strategy;
Bids and Bidding;
Market Entry and Exit;
Digital Platforms;
Production;
Electronics Industry
Rangan, V. Kasturi. "FreeMarkets OnLine." Harvard Business School Case 598-109, February 1998. (Revised February 1999.)
- January 1998 (Revised April 1998)
- Case
Lincoln Electric: Venturing Abroad
By: Christopher A. Bartlett and Jamie O'Connell
Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large...
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Keywords:
Acquisition;
Restructuring;
Transformation;
Construction;
Compensation and Benefits;
Management;
Market Entry and Exit;
Labor and Management Relations;
Competitive Advantage;
Expansion;
Manufacturing Industry;
Ohio
Bartlett, Christopher A., and Jamie O'Connell. "Lincoln Electric: Venturing Abroad." Harvard Business School Case 398-095, January 1998. (Revised April 1998.)
- November 1997
- Case
Microsoft Goes Online: MSN 1996
By: David B. Yoffie
Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World...
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Keywords:
Cost Management;
Growth and Development;
Market Entry and Exit;
Strategy;
Competitive Advantage;
Web;
Information Technology Industry
Yoffie, David B. "Microsoft Goes Online: MSN 1996." Harvard Business School Case 798-019, November 1997.