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Show Results For
-
All HBS Web
(14,150)
- People (41)
- News (3,456)
- Research (7,779)
- Events (52)
- Multimedia (60)
- Faculty Publications (5,109)
- 12 Feb 2014
- Research & Ideas
Private Sector, Public Good
this is not what business does or should do, Henderson said. “If managers can support public institutions and provide public goods and make money, why aren't they?” "They say the answer is regulation or the answer is taxation,"...
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by Dina Gerdeman
- 16 Jan 2008
- Working Paper Summaries
The Political Economy of “Natural” Disasters
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by Charles Cohen & Eric D. Werker
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
The Roman god Janus had two sets of eyes—one pair focusing on what lay behind, the other on what lay ahead. General managers and corporate executives should be able to relate. They, too, must constantly look backward, attending to the...
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- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers....
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Keywords:
Consumer Behavior;
Brands;
Brand Positioning;
Brand Equity;
Brand Management;
Advertising Campaigns;
Customer Focus and Relationships;
Marketing;
Brands and Branding;
Marketing Strategy;
Auto Industry;
Consumer Products Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country accomplish its success, and what...
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- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
The twenty-first century will be the age of alliances. In this age, collaboration between nonprofit organizations and corporations will grow in frequency and strategic importance. Collaborative relationships will increasingly migrate from the traditionally...
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by James Austin
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
bankrupt. Q: Given that a CEO's role is often to keep the company energy high and to stoke optimism among employees, are CEOs by virtue of their position especially prone to denial? How could they better blend optimism and realism? A:...
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- 04 Sep 2001
- Lessons from the Classroom
Getting Back on Course
not currently in the full-time workforce. Many of the women who chose to leave their professional careers had approached Clark during his recent visits with alumni groups. They told him they felt disconnected from business and from HBS...
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by Martha Lagace
- July 2021
- Article
The Effect of Price on Firm Reputation
By: Michael Luca and Oren Reshef
While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price...
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Keywords:
Pricing;
Reputation Systems;
IT Policy And Management;
Economics Of Digital Platforms;
Business Ventures;
Reputation;
Price;
Consumer Behavior;
Analysis
Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021): 4408–4419.
- 2015
- Chapter
Leading Socially Responsible, Value-Creating Corporations
By: Daniel A Brown, Rakesh Khurana and James O'Toole
We explore the role of the corporate leader in creating value for stakeholders throughout three eras: one of naïve idealism, one of naïve cynicism, and an emerging era of rugged idealism. We explain how the role of the corporate leader and society's perceptions of this...
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Keywords:
Stakeholder Management;
Value;
Shared Value;
Institution;
Business School;
Stakeholder Engagement;
Value Creation;
Leadership;
Corporate Social Responsibility and Impact;
Alignment;
Business Education;
Business and Stakeholder Relations
Brown, Daniel A., Rakesh Khurana, and James O'Toole. "Leading Socially Responsible, Value-Creating Corporations." In Corporate Stewardship: Achieving Sustainable Effectiveness, edited by Susan Albers Mohrman, James O'Toole, and Edward E. Lawler. Sheffield, UK: Greenleaf Publishing, 2015.
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
turn, winning breeds greater confidence and raises the company to an even higher level. Building organizational confidence, especially in turnaround situations where organizations have been on losing streaks, is the work of leaders. Leaders must instill confidence...
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by Rosabeth Moss Kanter & Walter Kiechel
- 01 Sep 2023
- News
That Was Then, This Is Now
It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of...
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- 08 Mar 2012
- Working Paper Summaries
Customer-Driven Misconduct: How Competition Corrupts Business Practices
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a...
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Keywords:
Sales Management;
Pricing;
Programmatic Ad Buying;
"Marketing Analytics";
Advertising Technology;
Sales;
Digital Marketing;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Product Positioning;
Media;
Technology Industry;
Advertising Industry;
Boston;
Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- October 2013
- Article
Ferguson's Formula
By: Anita Elberse and Sir Alex Ferguson
When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,...
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Keywords:
Strategy;
Business or Company Management;
Management Style;
Success;
Sports;
Sports Industry;
England
Elberse, Anita, and Sir Alex Ferguson. "Ferguson's Formula." Harvard Business Review 91, no. 10 (October 2013): 116–125.
- 12 Oct 2016
- Research & Ideas
Break the Rules of How Business is Done
or managers to report to. Many other companies have taken similar approaches not only to attempt to operate more efficiently, but also to attract and retain talent by differentiating their companies from the...
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by Julia B. Austin
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
make exactly that happen: a process tested successfully by BCG teams in North America, South America, Europe, Asia, and Australia. A process I have seen implemented with good and not-so-good managers; on big and small teams, with tight...
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by Leslie A. Perlow
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
says, Russia will be judged by how visiting athletes and journalists perceive the country and its people. If the venues are modern and convenient and the people as welcoming as they were in London, then the...
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- 08 Nov 2010
- Research & Ideas
How to Fix a Broken Marketplace
writes in "What Have We Learned from Market Design?" "Among the general tasks markets have to perform, difficulties in providing thickness, dealing with congestion, and making participation safe and simple are often at the root of market failures that...
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- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
months, while the lifespan for other product models is a maximum of six months. "This makes it very important for the company to have highly efficient internal management and sales mechanisms to survive," he said. BBK's DVDs are...
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by Julie Jette