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Show Results For
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All HBS Web
(14,156)
- People (41)
- News (3,459)
- Research (7,782)
- Events (52)
- Multimedia (60)
- Faculty Publications (5,112)
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
tensions by explicitly assigning responsibility for different values to specific people. Senior managers focus on short-term goals; HR is responsible for reminding them about long-term goals such as...
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by Martha Lagace
- 06 Jun 2005
- Research & Ideas
Don’t Listen to “Yes”
decisions. But conflict does not mean browbeating. In his new book, Why Great Leaders Don't Take Yes for an Answer: Managing for Conflict and Consensus (Wharton School Publishing), Roberto describes the toll on organizations when leaders...
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by Martha Lagace
- January 2018 (Revised October 2021)
- Case
Château Margaux: Launching the Third Wine (Abridged)
By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
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Keywords:
New Product Launch;
Marketing Plan;
Brand Management;
Go To Market Strategy;
Channels Of Distribution;
Wine Industry;
Marketing Strategy;
Distribution Channels;
Product Launch;
Brands and Branding;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
France
Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
behavior (for example, by messaging users more frequently), when they were advertising. The researchers monitored views of each restaurant’s Yelp page, requests for directions, calls placed to the restaurant, and View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
developed and manage so-called "platforms" on which many innovations created by many entrepreneurs can be based. By successfully facing issues such as scope (the...
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by James Heskett
- 26 Mar 2019
- Working Paper Summaries
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on...
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by Max H. Bazerman
- 08 Oct 2018
- Working Paper Summaries
Developing Theory Using Machine Learning Methods
- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
Property), lured by the prospect of exciting careers in a hot market. But the question arises: After several boom years, is commercial real estate ripe for another fall? I don't see risks that you would associate with a bubble.—Stephen...
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- 07 Jul 2003
- Research & Ideas
The Organizational Model for Open Source
for managers who do not have intimate knowledge of the content of their work. This emphasis on demonstration of capabilities is even more critical in the open source community. One earns the respect of peers View Details
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by Mallory Stark
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition...
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by Julie Jette
- 05 Jul 2006
- Working Paper Summaries
Behavioral Operations
Keywords:
by Francesca Gino & Gary P. Pisano
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
are malleable among new Web users; Winner-take-all dynamics apply; Competitive risks are reasonable; The company is capable of managing significant growing pains; and Capital markets will reward first movers. Winner-take-all dynamics are...
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by Peter Jacobs
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
to be published by Princeton University Press. In this recent interview conducted by e-mail, Lodge is hopeful that the World Development Corporation will be formed. He explains why nonprofits aren't the...
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by Cynthia Churchwell
- 15 Feb 2000
- Research & Ideas
The Right Connections
of the picture, a young company must clear many hurdles before convincing potential investors that its future prosperity is a good bet. New research by HBS associate professor Monica Higgins and Associate Professor Ranjay Gulati of the...
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by Judith A. Ross
- 14 Jul 2006
- Op-Ed
The Case for Consumer-Driven Medicaid
to pay for a consumer-driven option of a traditional Medicaid hospital insurance, along with a doctor of their choice; a managed care policy, with its deductibles and copayment; or a network group of local physicians. If employed, they...
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by Regina E. Herzlinger
- 18 Jun 2007
- Op-Ed
Leveling the Executive Options Playing Field
options. Several conclusions emerge: 1. As suggested by the example above and further elaborated on below, the dual-reporting system can enable opportunistic behavior by View Details
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by Mihir Desai
- 10 Nov 2003
- Research & Ideas
A Fast Start on Your New Job
been doing on the management of organizational change. The more I studied leaders who were trying to make changes in their organizations, the more I realized that they were usually in the midst of transitioning into new positions. In...
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by Martha Lagace
- 21 Jul 2006
- Op-Ed
Enron Jury Sent the Right Message
Enron case should not be taken as a one-off judgment by a business school professor. Many years ago, at the dedication of the Harvard Business School campus on June 24, 1927, Owen Young—a lawyer, visionary capitalist, founding chairman of...
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by Malcolm S. Salter
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)