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All HBS Web
(8,122)
- People (28)
- News (953)
- Research (5,699)
- Events (12)
- Multimedia (8)
- Faculty Publications (4,628)
- Web
How to Fit in at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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Keywords:
Customer Relationship Management;
Analytics and Data Science;
Growth and Development Strategy;
Customer Value and Value Chain;
Retail Industry;
United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
performance, the researchers say. Founders are usually very busy people—they recruit key employees, raise funds, find a board, develop partnerships, set strategy, and design the organization, to name a few responsibilities. What often...
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Keywords:
by Dina Gerdeman
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Health Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- February 1992 (Revised September 1995)
- Case
Goldman, Sachs & Co.: Nikkei Put Warrants--1989
By: Peter Tufano
Japanese financial institutions' willingness to sell put options on the Nikkei Stock Average provides investment banks with the raw material from which to create a security that would allow U.S. investors to bet on falls in the Japanese Stock Market. The investment...
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Keywords:
Debt Securities;
Investment Banking;
Product Design;
Globalized Markets and Industries;
Japan;
United States
Tufano, Peter. "Goldman, Sachs & Co.: Nikkei Put Warrants--1989." Harvard Business School Case 292-113, February 1992. (Revised September 1995.)
- February 2018 (Revised April 2018)
- Case
Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise
By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive...
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Keywords:
State-owned Enterprise (SOE);
Traditional Chinese Medicine;
Yunnan;
Yunnan Baiyao;
Consumer Health;
Enterprise Transformation;
Transformation;
Health;
Business History;
State Ownership;
Private Ownership;
Business Strategy;
Commercialization;
Competition;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
China
Chu, Michael, William C. Kirby, Nancy Hua Dai, and Yuanzhuo Wang. "Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise." Harvard Business School Case 318-078, February 2018. (Revised April 2018.)
- 02 Nov 2016
- HBS Seminar
Gillian Hadfield, University of California, Gould School of Law
- 20 Jan 2014
- Research & Ideas
Language Wars Divide Global Companies
Rod, this prior work is advanced to examine how language differences in subgroups can create an "us versus them" dynamic among workers, and how those schisms are linked to who holds power in firms. The study follows 96 workers on six software View Details
Keywords:
by Kim Girard
- August 2013 (Revised November 2013)
- Case
Ford vs. GM: The Evolution of Mass Production (A)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Auto Industry;
Michigan
Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
- January 2019
- Case
Arrow Electronics—The Apollo Integration
By: Stephen P. Kaufman
Having already made 10 acquisitions of competitors in the last decade, the CEO and Senior Vice President of Arrow are evaluating the acquisition of another small competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. They are...
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Keywords:
Mergers and Acquisitions;
Integration;
Valuation;
Performance Evaluation;
Competitive Strategy;
Corporate Strategy;
Strategic Planning;
Growth and Development Strategy;
Electronics Industry;
United States
Kaufman, Stephen P. "Arrow Electronics—The Apollo Integration." Harvard Business School Case 619-046, January 2019.
- Web
Tough Tech Prize - New Venture Competition
frequently a venture commercializing a breakthrough idea in which founders and investors are not likely to realize an early profit. Characteristics: Industries include but are not limited to cleantech, medtech, biotech, robotics,...
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- April 1995 (Revised January 2003)
- Case
Anasazi Exclusive Salon Products, Inc.
By: William A. Sahlman and Jason Green
Anasazi, a hair-care products start-up based in the Midwest, is having growing pains as it tries to develop a new distribution model for the professional hair salon industry. The company has completed several rounds of venture financing but, to continue, needs to raise...
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Keywords:
Business Startups;
Financial Condition;
Venture Capital;
Financial Strategy;
Financing and Loans;
Expansion;
Planning;
Fashion Industry;
Iowa
Sahlman, William A., and Jason Green. "Anasazi Exclusive Salon Products, Inc." Harvard Business School Case 295-111, April 1995. (Revised January 2003.)
- November 2019
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement...
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Keywords:
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Information Technology;
Mobile and Wireless Technology;
Applications and Software;
Digital Platforms;
Technology Industry;
California;
San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Multimedia/Video Supplement 620-702, November 2019.
- July 1993 (Revised April 1999)
- Case
ABB's Relays Business: Building and Managing a Global Matrix
Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB...
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Keywords:
Multinational Firms and Management;
Business or Company Management;
Business Strategy;
Organizational Structure;
Managerial Roles;
Management Practices and Processes;
Employees;
Organizational Culture;
Success;
Manufacturing Industry
Bartlett, Christopher A. "ABB's Relays Business: Building and Managing a Global Matrix." Harvard Business School Case 394-016, July 1993. (Revised April 1999.)
- February 2011 (Revised December 2014)
- Case
RentJuice
By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction...
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Keywords:
Renting or Rental;
Product Launch;
Applications and Software;
Property;
Business Startups;
Salesforce Management;
Product Marketing;
Real Estate Industry;
Real Estate Industry
Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
- Web
1.17 Field Based Learning/Independent Projects - MBA
brief description of the type of company (e.g. industry segment, product/service type) and their interest in the information. Provide the participant with an opportunity to ask questions about the nature of the project and the rationale...
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- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
they overcame huge obstacles to execute their strategies in industries as diverse as renewable energy, organic food, natural beauty, eco-tourism, recycling, architecture, and finance. The pioneering efforts to build certification schemes...
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Keywords:
Sean Silverthorne
- June 2014
- Supplement
eBay Partner Network — slide supplement (widescreen)
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale...
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- Web
Meet LASO: The HBS Latino Student Organization - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
The Benefits of a Residential Campus - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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