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All HBS Web
(3,004)
- Faculty Publications (546)
- January 2010 (Revised May 2012)
- Case
TopCoder (A): Developing Software through Crowdsourcing
By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who...
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Keywords:
Business Model;
Innovation and Invention;
Two-Sided Platforms;
Motivation and Incentives;
Social and Collaborative Networks;
Competition;
Software;
Technology Industry
Lakhani, Karim R., David A. Garvin, and Eric Lonstein. "TopCoder (A): Developing Software through Crowdsourcing." Harvard Business School Case 610-032, January 2010. (Revised May 2012.)
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a...
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Keywords:
Communication Technology;
Customer Satisfaction;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Network Effects;
Service Delivery;
Social and Collaborative Networks;
Internet;
Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- 2010
- Working Paper
The Mirroring Hypothesis: Theory, Evidence and Exceptions
The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars...
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Keywords:
Infrastructure;
Product Design;
Organizational Design;
Practice;
Groups and Teams;
Social and Collaborative Networks;
Information Technology
Baldwin, Carliss Y. "The Mirroring Hypothesis: Theory, Evidence and Exceptions." Harvard Business School Working Paper, No. 10-058, January 2010. (Revised June 2010.)
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049.
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- September 2009
- Article
The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Technology management poses particular challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed...
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Keywords:
Information Technology;
Management;
Knowledge Use and Leverage;
Business Education;
Multinational Firms and Management;
Entertainment;
Communication;
Curriculum and Courses;
Framework;
Design;
Goals and Objectives;
Learning;
Information Technology Industry
Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders." Academy of Management Learning & Education 8, no. 3 (September 2009).
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing...
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- 2009
- Working Paper
Informed and Interconnected: A Manifesto for Smarter Cities
By: Rosabeth Moss Kanter and Stanley S. Litow
The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the Great Depression. Through examination of the barriers to solving urban problems (and the ways they reinforce each other), this paper...
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Keywords:
Transformation;
Investment;
Urban Scope;
Leadership;
Safety;
Civil Society or Community;
Technology Networks;
United States
Kanter, Rosabeth Moss, and Stanley S. Litow. "Informed and Interconnected: A Manifesto for Smarter Cities." Harvard Business School Working Paper, No. 09-141, June 2009.
- February 2009 (Revised March 2009)
- Case
Publicis Groupe 2009: Toward a Digital Transformation
By: Rosabeth M. Kanter and Matthew Bird
After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the...
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Keywords:
Mergers and Acquisitions;
Transformation;
Financial Crisis;
Globalized Firms and Management;
Leading Change;
Organizational Change and Adaptation;
Expansion;
Information Technology;
Communications Industry;
Communications Industry
Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
- January 2009 (Revised May 2011)
- Case
China Mobile's Rural Communications Strategy
By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly...
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Keywords:
Communication Technology;
Mobile and Wireless Technology;
Investment;
Rural Scope;
Strategy;
Growth and Development Strategy;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Telecommunications Industry;
China
Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
- January 2009 (Revised October 2012)
- Case
Semiconductor Manufacturing International Corporation: 'Reverse BOT'
By: Willy Shih
Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would...
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Keywords:
Growth and Development Strategy;
Industry Clusters;
Infrastructure;
State Ownership;
Business and Community Relations;
Semiconductor Industry;
China
Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and...
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Keywords:
Digital Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Risk and Uncertainty;
Social and Collaborative Networks;
Internet and the Web;
Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- October 2008
- Article
The Small World of Investing: Board Connections and Mutual Fund Returns
By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy
This paper uses social networks to identify information transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are...
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Keywords:
Financial Markets;
Information Management;
Social and Collaborative Networks;
Announcements;
Investment Portfolio;
Investment Return;
Investment Funds;
Asset Pricing;
Governing and Advisory Boards
Cohen, Lauren, Andrea Frazzini, and Christopher J. Malloy. "The Small World of Investing: Board Connections and Mutual Fund Returns." Journal of Political Economy 116, no. 5 (October 2008): 951–979. (Winner of the Barclays Global Investors Award, Best Paper in Asset Pricing, European Finance Association 2007.)
- September 2008 (Revised August 2009)
- Case
VMware, Inc., 2008
By: David B. Yoffie, Andrei Hagiu and Michael Slind
Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software...
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Keywords:
History;
Digital Platforms;
Competition;
Decision Choices and Conditions;
Applications and Software;
Business Strategy
Yoffie, David B., Andrei Hagiu, and Michael Slind. "VMware, Inc., 2008." Harvard Business School Case 709-435, September 2008. (Revised August 2009.)
- September 2008 (Revised May 2010)
- Supplement
GE's Imagination Breakthrough: The EVO Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John...
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Keywords:
Communication Strategy;
Decision Choices and Conditions;
Innovation and Management;
Leading Change;
Growth and Development Strategy;
Outcome or Result;
Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic.
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Keywords:
Digital Marketing;
Internet;
Brands and Branding;
Marketing;
Marketing Communications;
Internet and the Web;
Social Media;
Technology Industry;
Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- 8 Aug 2008
- Conference Presentation
Where Will Open Development Communities Prevail?
- August 2008
- Article
Ethnic Scientific Communities and International Technology Diffusion
By: William R. Kerr
This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the US and their ties to their home countries. US ethnic research communities are quantified by applying an...
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Keywords:
Information Technology;
Ethnicity;
Production;
Integration;
Knowledge Sharing;
Patents;
Employment;
Performance Productivity;
Entrepreneurship;
Change;
Developing Countries and Economies;
Immigration;
China;
United States
Kerr, William R. "Ethnic Scientific Communities and International Technology Diffusion." Review of Economics and Statistics 90, no. 3 (August 2008): 518–537.
- June 2008
- Teaching Note
Threadless: The Business of Community (TN)
By: Karim R. Lakhani
Teaching Note for 608707
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- May 2008 (Revised March 2010)
- Case
Palm (A): The Debate on Licensing Palm's OS (1997)
By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the...
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Keywords:
Business Model;
Debates;
Decisions;
Innovation and Invention;
Product Launch;
Production;
Competition;
Value Creation;
Information Technology Industry
Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (A): The Debate on Licensing Palm's OS (1997)." Harvard Business School Case 708-514, May 2008. (Revised March 2010.)
- May 2008
- Case
Sensors Unlimited: Bringing InGaAs Technology to the Market
By: Willy C. Shih
Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer...
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Keywords:
Applied Optics;
Mergers and Acquisitions;
Business Startups;
Growth and Development Strategy;
Science-Based Business;
Commercialization;
Technology Industry;
Technology Industry
Shih, Willy C. "Sensors Unlimited: Bringing InGaAs Technology to the Market." Harvard Business School Case 608-138, May 2008.