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Show Results For
-
All HBS Web
(21,359)
- People (39)
- News (4,724)
- Research (13,223)
- Events (118)
- Multimedia (353)
- Faculty Publications (10,918)
- March 1997
- Background Note
Asymmetric Information: Market Failures, Market Distortions, and Market Solutions
Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution...
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Keywords:
Competitive Strategy
Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
- July 2016 (Revised October 2018)
- Case
Tolaram: Innovating in Africa
By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie...
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Keywords:
Fast Moving Consumer Goods;
Business Model;
Disruptive Innovation;
Vertical Integration;
Emerging Markets;
Consumer Products Industry;
Nigeria;
Africa
van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)
- 06 Feb 2009
- News
Tasting the fruits of effective innovation
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period View Details
- Research Summary
Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920
Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details
Keywords:
Commodities;
Coffee;
Mexico;
Foreign Investment;
Institutions;
Immigration;
Developing Agriculture;
Development;
Export Crop;
Emerging Market;
Property Rights;
Labor History;
History;
Capital Markets;
Business History;
Agriculture and Agribusiness Industry;
Latin America;
Mexico;
Central America
- Fall 2012
- Article
Innovation Strategy and Entry Deterrence
By: Ozge Turut and Elie Ofek
We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly...
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Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012).
- Research Summary
Marketing and Competition in Pharmaceutical Markets
In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to...
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- Research Summary
Institutions and Innovation
Henry Chesbrough's research interests lie at the intersection of organizations and innovation. His research to date falls into two tracks.
The first track examines the effect of the firm's institutional environment upon its ability to respond to innovation... View Details
- 23 Jun 2015
- Video
Overview of HBS-HMS Forum on Health Care Innovation
- February 2015
- Article
Risk, Information, and Incentives in Online Affiliate Marketing
By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to...
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Keywords:
Affiliate Marketing;
Incentives;
Fraud;
Advertising;
Internet and the Web;
Marketing Communications;
Ethics;
Digital Marketing
Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
- September 2014
- Case
Pfizer's Centers for Therapeutic Innovation (CTI)
By: Gary Pisano, James Weber and Kait Szydlowski
In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration...
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Keywords:
Drug Development;
Academic Collaboration;
Research And Development;
Innovation;
Translational Research;
Management;
Operations;
Problems and Challenges;
Research;
Science;
Information Technology;
Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
North and Central America;
Europe;
Asia
Pisano, Gary, James Weber, and Kait Szydlowski. "Pfizer's Centers for Therapeutic Innovation (CTI)." Harvard Business School Case 615-024, September 2014.
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing To Take Chances In a chapter devoted to how executives can create the ability to innovate...
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Keywords:
by Kim Girard
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- October, 2023
- Article
Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants
By: Alecia Cassidy, Robyn C. Meeks and Michale R. Moore
The Great Lakes and their tributaries make up the largest freshwater system on the planet, providing drinking water and recreational value to millions of people. Yet manufacturing plants left a legacy of toxic pollutants in the region, tarnishing it as part of the...
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Keywords:
Valuation Of Environmental Effects;
Housing Demand;
Water Pollution;
Water Quality;
Infrastructure;
Pollution;
Consumer Behavior
Cassidy, Alecia, Robyn C. Meeks, and Michale R. Moore. "Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants." Journal of Public Economics 226 (October, 2023).
- 04 Aug 2014
- News
Tech Companies Take Notice Of The Importance Of Marketing
- 1988
- Book
Readings in the Management of Innovation
By: Michael Tushman and William L. Moore
Keywords:
Innovation and Management
Tushman, Michael, and William L. Moore. Readings in the Management of Innovation. 2nd ed. Cambridge, MA: Ballinger Publishing Company, 1988.
- November – December 1996
- Article
The Future of Interactive Marketing
By: J. A. Deighton
Keywords:
Marketing
Deighton, J. A. "The Future of Interactive Marketing." Harvard Business Review 74, no. 6 (November–December 1996): 151–160.
- 05 Feb 2013
- News
Marketing Effect of College Sports
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)