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Show Results For
-
All HBS Web
(1,020)
- News (107)
- Research (818)
- Events (1)
- Multimedia (2)
- Faculty Publications (576)
- March 2021
- Case
Sky Deutschland - Bidding for Sports Rights (A)
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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Keywords:
Sports;
Entertainment;
Television Entertainment;
Intellectual Property;
Auctions;
Bids and Bidding;
Sports Industry;
Sports Industry;
Germany
Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
Sunil Gupta
Co-Chair, Driving Digital Strategy
Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details
Keywords:
advertising;
advertising;
advertising;
advertising;
advertising;
advertising;
advertising;
advertising;
advertising
- October 2006 (Revised March 2007)
- Case
Production I.G: Challenging the Status Quo
By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),...
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Keywords:
Business Growth and Maturation;
Competitive Advantage;
Markets;
Animation Entertainment;
Going Public;
Growth and Development Strategy;
Motion Pictures and Video Industry;
Tokyo
Hagiu, Andrei, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa, and Chisato Toyama. "Production I.G: Challenging the Status Quo." Harvard Business School Case 707-454, October 2006. (Revised March 2007.)
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
kinds of systems we see as being very effective, in that they're not intrusive
and the value you get back far outweighs the expense of clicks," he said. Eisenmann also asked participants if the advertising revenue model will...
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Keywords:
by Julie Jette
- Video
Dr. Laura Catena
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, explains the importance of reputation in the wine industry and outlines marketing strategies that have helped her winery surpass the competition.
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- March 2021
- Supplement
Sky Deutschland - Bidding for Sports Rights (B)
By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
View Details
Keywords:
Sports;
Entertainment;
Television Entertainment;
Intellectual Property;
Auctions;
Bids and Bidding;
Sports Industry;
Sports Industry;
Germany
Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
- February 2010 (Revised August 2010)
- Case
Digital Media Group: The Shanghai Bid
By: G. Felda Hardymon and Ann Leamon
In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned...
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Keywords:
Advertising;
Entrepreneurship;
Venture Capital;
Corporate Accountability;
Business or Company Management;
Bids and Bidding;
Business and Stakeholder Relations;
Competitive Strategy;
Advertising Industry;
Advertising Industry;
Shanghai
Hardymon, G. Felda, and Ann Leamon. "Digital Media Group: The Shanghai Bid." Harvard Business School Case 810-099, February 2010. (Revised August 2010.)
- September 2005 (Revised October 2005)
- Case
Agora SA
By: Tarun Khanna, Krishna G. Palepu, Vincent Dessain and Monika Stachowiak
Tells the story of Agora, the largest media company in Poland, describing its corporate strategy of diversification since its founding in 1989 by entrepreneurial journalists closely linked to the anti-communist movement Solidarity. Describes in detail Gazeta Wyborcza,...
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Keywords:
Diversification;
Competition;
Media;
Corporate Strategy;
Emerging Markets;
Journalism and News Industry;
Journalism and News Industry;
Germany;
Poland
Khanna, Tarun, Krishna G. Palepu, Vincent Dessain, and Monika Stachowiak. "Agora SA." Harvard Business School Case 706-425, September 2005. (Revised October 2005.)
- June 2007 (Revised April 2010)
- Case
Comcast Corporation
By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on...
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Keywords:
Marketing Strategy;
Product Launch;
Consumer Behavior;
Competitive Strategy;
Technology Adoption;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
pharmaceuticals, it concentrated on enlarging its OTC business by, as before, exploiting its advertising skills. By 1979 it had developed a broader line of new prescription drugs, beginning in 1968 with Inderal, a beta-blocker drug...
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- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and...
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Keywords:
Advertising Campaigns;
Film Entertainment;
Marketing Strategy;
Product Launch;
Product Positioning;
Distribution Channels;
Religion;
Motion Pictures and Video Industry
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
- January 2017 (Revised August 2019)
- Case
X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)
By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it...
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Keywords:
Ethics;
Competition;
Digital Platforms;
Internet and the Web;
Small Business;
Retail Industry;
Canada
Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)." Harvard Business School Case 617-046, January 2017. (Revised August 2019.)
- January 2017 (Revised August 2019)
- Supplement
X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)
By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it...
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Keywords:
Ethics;
Competition;
Digital Platforms;
Internet and the Web;
Small Business;
Retail Industry;
Canada
Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)." Harvard Business School Supplement 617-047, January 2017. (Revised August 2019.)
- March 2020
- Case
Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and...
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Keywords:
Digital Marketing;
Insolvency and Bankruptcy;
Mergers and Acquisitions;
Applications and Software;
Internet and the Web;
Competition;
Marketing;
Advertising Industry;
Advertising Industry;
United States;
Europe
Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020.
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for summery butter and orange oranges...
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Keywords:
by Carmen Nobel
- October 1996 (Revised April 1997)
- Case
Tweeter etc.
By: John T. Gourville and George Wu
In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic...
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Keywords:
Advertising;
Customer Focus and Relationships;
Price;
Market Entry and Exit;
Supply Chain Management;
Competition;
Electronics Industry;
Electronics Industry
Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
Rosabeth M. Kanter
Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details
Keywords:
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry;
accounting industry
- March 2011
- Case
Cash Flow Productivity at PepsiCo: Communicating Value to Retailers
PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of...
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Keywords:
Customer Relationship Management;
Cash Flow;
Measurement and Metrics;
Distribution;
Performance Productivity;
Value Creation;
Food and Beverage Industry;
Food and Beverage Industry
Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
- 25 Nov 2008
- First Look
First Look: November 25, 2008
will affect his continuing collaboration with Jobs. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809063 Butler, Shine, Stern & Partners Harvard Business School Case 508-043 Selling an intangible like View Details
Keywords:
Martha Lagace