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All HBS Web
(1,385)
- People (1)
- News (372)
- Research (771)
- Events (3)
- Multimedia (1)
- Faculty Publications (544)
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to...
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by Rachel Layne
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
evidence consistent with market participants perceiving staggered boards to be value reducing. Amihud and Stoyanov (2016) (AS2016) contests these findings, reporting some specifications under which the results are not statistically...
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Sean Silverthorne
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
startup figuring out how to market a 3-D printer. “You should approach a product launch as an organizational process, and start with the buyers, not the product” Although 3-D printers have been around since...
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- November 1988 (Revised July 1998)
- Case
WaterTest Corporation
Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a...
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Roberts, Michael J., Chuck Davis, William (Bill) Haylon, and Daniel F. Riley. "WaterTest Corporation." Harvard Business School Case 389-022, November 1988. (Revised July 1998.)
- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- April 2001 (Revised August 2001)
- Case
Color Kinetics Incorporated (A)
By: Das Narayandas and Mary N. Caravella
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the...
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Keywords:
Business Startups;
Growth and Development;
Management Teams;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Business Strategy;
Corporate Strategy;
Electronics Industry
Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
- Program
Mergers and Acquisitions
Summary Across the globe, mergers and acquisitions are reshaping the corporate and competitive landscape. To help companies gain a strategic advantage and expand market share, this M&A program takes you inside the process—from strategy...
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- 18 Feb 2021
- Blog Post
SIPs in 2021
classroom, we observed four: Anatomy of a Badass, Startup Bootcamp, Climate Finance, and The Business of Space. Anatomy of a Badass Anatomy of a Badass was inspired by Saint John’s guest participation in Gino and Frei’s Inclusive...
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- 05 Feb 2024
- Research & Ideas
The Middle Manager of the Future: More Coaching, Less Commanding
to connect groups with disparate skills—like engineering, sales, and market analysis—at key points in a project. Extensive analysis of job postings Zhang bases his conclusions on a unique linguistic analysis of more than 34 million online...
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by Ben Rand
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5...
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- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
after the supply side and then shifting to the demand side, all three platforms gained traction in the markets they initially entered. At that point, however, they faced a critical decision in the life of every platform business: where...
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- Web
Curriculum - MBA
Field Course: Entrepreneurial Sales & Marketing Startups face challenges with customer acquisition at stages from customer discovery to scaling. This course examines some representative issues and tools for...
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- September 2023
- Case
Diamond Standard
By: Lauren H. Cohen, Zhaoheng Gong and Grace Headinger
Cormac Kinney, Founder and CEO of Diamond Standard, was on a mission to transform the U.S. diamond market through unlocking the precious gems as market-traded assets. As a serial FinTech entrepreneur, he hoped to add an additional service to his vault: Carats. The...
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Keywords:
Tokenization;
Fintech;
Cryptocurrency;
Liquidity;
Digital;
Rare Earth Minerals;
Decentralized;
Crypto Economy;
Financial Product;
Metals;
Diamonds;
Commodity;
Assets;
Financial Instruments;
Financial Institutions;
Financial Markets;
Investment;
Technological Innovation;
Natural Resources;
Business Startups;
Currency;
Financial Services Industry;
United States
Cohen, Lauren H., Zhaoheng Gong, and Grace Headinger. "Diamond Standard." Harvard Business School Case 224-009, September 2023.
- September 1989 (Revised January 1990)
- Case
Vinod Khosla and Sun Microsystems (A)
Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups.
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Keywords:
Marketing Strategy;
Business Startups;
Innovation and Invention;
Information Technology Industry;
Computer Industry
Bhide, Amar. "Vinod Khosla and Sun Microsystems (A)." Harvard Business School Case 390-049, September 1989. (Revised January 1990.)
- April 1998
- Case
Venture Capital in Ireland: Getting Their ACT Together
By: Paul A. Gompers and Catherine M. Conneely
Analyzes the decisions of Niall Carroll, an Irish banker, to start a venture capital fund focused on Ireland. The context of the Irish markets and the nature of Irish opportunities are explored.
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Keywords:
Business Startups;
Venture Capital;
Markets;
Market Entry and Exit;
Financial Services Industry;
Republic of Ireland
Gompers, Paul A., and Catherine M. Conneely. "Venture Capital in Ireland: Getting Their ACT Together." Harvard Business School Case 298-001, April 1998.
- September 1997 (Revised March 2000)
- Case
Circles
By: William A. Sahlman and Jon Biotti
Janet Kraus and Kathy Sherbrooke started a resource and referral company specializing in helping busy people get things done. Issues include financing and product and marketing strategy.
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Keywords:
Marketing Strategy;
Resource Allocation;
Financing and Loans;
Business Startups;
Service Industry;
United States
Sahlman, William A., and Jon Biotti. "Circles." Harvard Business School Case 898-043, September 1997. (Revised March 2000.)
- December 2006 (Revised January 2007)
- Case
Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector
By: Nitin Nohria, Anthony Mayo, Foluke Otudeko and Mark Benson
Chief Timothy Adeola Odutola was an important contributor to Nigeria's manufacturing sector, creating a multimillion-dollar conglomerate including three factories, a retail franchise, a cattle ranch, a 5,000-acre plantation, a sawmill, and an exporting business before...
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Keywords:
History;
Business Conglomerates;
Corporate Social Responsibility and Impact;
Corporate Entrepreneurship;
Success;
Leadership Style;
Business History;
Market Entry and Exit;
Personal Development and Career;
Business Startups;
Manufacturing Industry;
Nigeria
Nohria, Nitin, Anthony Mayo, Foluke Otudeko, and Mark Benson. "Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector." Harvard Business School Case 407-027, December 2006. (Revised January 2007.)
- Web
Placement - Doctoral
Career Success and HBS Career and Professional Development. Students on the Job Market Every year, the HBS Doctoral Programs produces an impressive list of students who are preparing to enter the job market. Find an outstanding candidate...
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- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
aligning post-secondary education, economic mobility, and labor market demand. How does inclusive workforce development drive economic growth and opportunity? Highlights include research on the effectiveness of state systems, policy...
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